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Understand Startup Ideas

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A data science company that helps people better understand their personal data.

1,252

A startup that is building a consumer-facing app that’s essentially a data-driven diary. The startup wants to help people understand what they’re eating, how much they’re exercising, etc.

283

An online service for companies that allows them to connect their products to third-party markets. The company’s goal is to allow companies to sell their products in other countries, and also to help them better understand demand.

220

A tool for retail managers to understand and mitigate their staff’s stress levels.

166

Idea: A smart wallet that understands how you spend your money

118

A company that uses AI to help people understand their credit score. It’s founded by a former VP of risk at FICO, and has raised $40 million.

118

This startup is building a system to help engineers understand the best ways to program to particular chips.

117

A company that builds vehicle tracking devices for businesses like car washes to help them better understand their workers’ locations.

111

A digital education platform for low-income students, helping them understand their financial aid eligibility.

108

This is a startup that makes it easier for people to understand that their health insurance isn’t covering the entirety of their medical expenses.

107

A startup that provides a gamified platform to help businesses understand and improve products and services to their customers. The startup sees itself as a kind of “Twilio for data”.

106

A software company that builds tools for eCommerce businesses to understand their customers better and increase conversion.

104

A visual way to understand what your network of friends and contacts are doing, which the startup says will eventually include things like board games, sports, and other group activities.

100

A chatbot that aims to help people better understand their credit score and make more informed decisions about credit.

97

A startup to help you understand your current credit card’s reward programs

96

The startup is building a platform that is able to recognize a set of facial expressions and, in real-time, translate them into emotions. It also translates any other language into emotions. The company promises to keep an eye on emotions in real-time, helping businesses avoid misunderstandings and improve customer service.

93

A startup that builds software for Facebook Ads that helps marketers understand how their ads work and how they perform.

93

A startup that works with large finance companies to build a tool to help them understand their customers’ credit scores.

93

A tool to help broadcast companies understand how their content is being consumed. The company is currently seeking $5 million in funding, and is looking for a $2 million seed round.

93

A tool for working with data in order to understand the real world. For instance, a medical researcher can use it to investigate how much stress the human body can handle, or to understand how people interact with their surroundings.

90

The startup is building a tool that allows companies to build a website for their services or products without them having to understand how to code.

88

The startup’s goal is to help scuba divers understand the visibility of their masks, how to optimize their gear, and get the best fit for their face and face shape.

88

A platform to help companies build working group meetings that promote collaboration and shared understanding.

88

Startup that aims to make it easier for retailers to monitor and understand how their products are selling in real time.

88

A startup that aims to help people understand the underlying code of their favorite apps, and how to improve them.

88

A company that works with agencies to improve their digital marketing and optimize ROI by helping clients understand how their digital marketing is performing.

87

A B2B company specializing in helping companies understand and manage the risks of their sales and operations.

87

A platform that aims to bring transparency in the consumer data industry with a set of tools that help customers understand what data is being collected about them

86

A tool that helps companies in the green economy get a better understanding of their carbon footprint.

86

A startup that provides a service to help people understand the job market in the country they are traveling to

84

An accountant tool that helps companies understand their expenses and track when they should be paid.

84

A company that helps people understand how their salary compares to others in their industry.

84

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

83

A company that builds products that help people understand their finances and save money. It saves customers money in the form of lower interest rates and lower cost of credit, and it pays interest on all savings in a person’s bank account.

83

This platform helps tech companies that would like to sell software as a service (SaaS) to clients. The platform allows for businesses to reach their clients directly, and also helps them understand how much money their clients are spending on software.

83

An AI-based system that helps companies better understand new hires by collecting data on their personality traits.

83

A platform that helps English language learners practice by presenting them with text in a way that will help them understand.

83

A startup that helps small businesses understand how to use social media to help them reach new customers

82

This is a financial platform for the “urban poor” that helps track their income, expenses, and savings. It connects people to financial services and also helps them understand how to make savings and investments.

82

A “fintech for the legal industry”. It wants to make legal contracts easier to understand and fill out, so they don’t need lawyers to review them.

82

A startup that helps people understand and track their employee performance

81

The startup is building a toolset to help people in the UK understand their personal finances and see how they stack up against the national average.

81

A startup that helps companies get a better understanding of their customers by using read receipts, call recording, and pop-up notifications to get real-time feedback.

81

A startup that helps companies like Amazon and Google better understand their customers. The startup is taking a deeper look at the data that companies have about customers in order to optimize their products and services.

80

This startup is working on a platform that helps app developers understand how users click, swipe, click, and tap on their apps.

79

An artificial intelligence-powered system that lets businesses see how their employees are performing. The underlying AI platform is able to understand the inner-workings of a company. The company recently closed a $4 million Series A funding.

78

To better understand the needs of its users, a startup is gathering data from people who buy and use its products.

78

A tool for teachers to visualize and understand the student body

78

An adtech startup that provides a way for publishers to target users based on their browsing history, to help them understand their behavior and improve their ad content.

77

A company that helps software engineers gather data from the Internet of Things and bring it in a common format, allowing them to better understand what their end-users are doing.

77

A technology that helps companies understand what customers are looking at on their mobile devices.

77

A tool for procurement managers that helps them understand their spend and reduce costs.

76

A company that wants to build a way to understand the meaning of phone calls (through audio) and help courts make educated decisions on them.

76

A tool that helps the deaf and hard-of-hearing understand the information they’re hearing.

75

A company that is building a tool that allows consumers to make use of the data from their fitness tracker to better understand what they’re eating and how they’re exercising. The company is working with fitness trackers like Fitbit and Jawbone, and has also been working with the makers of the Nike+ FuelBand.

75

Online brokerage which helps consumers better understand their investment products and gives them access to a licensed broker.

74

A B2B service for the financial industry that helps banks identify potential customers and understand their spending habits.

74

A product that helps customers compare different financial products to understand which is best for them.

74

A tool to help users understand the credit and risk of the costs of their insurance plan.

74

This startup is building a student loan calculator for borrowers, to help them understand how much they will need to borrow in order to fund their degree.

74

A tool to help people understand their finances, in the form of an app that takes a person’s income and expenses and tells them how much to spend each month. The startup is also building a tool to help people understand their credit scores, and is working with several credit scoring agencies.

73

A startup that helps people understand their finances by helping them compare their spending to income, spending history, and trends. The startup wants to make people more aware of their personal finances.

73

A tool for high-frequency traders to help them build algorithmic strategies. The startup also wants to make the process of building algorithms easier for researchers to understand.

73

A platform for helping students better understand college loans, with an interactive quiz that helps students create a personalized repayment plan.

73

A software company that aims to help employers and HR departments manage the cost of employee benefits. It aims to make it easier for employers to understand what they’re paying and how to improve it. They’re currently in talks with banks to offer a new product.

72

A tool for understanding the human impact of a new product

72

Israel-based startup Narayana Health is developing a machine learning product that helps doctors and nurses better understand and treat patients.

72

This is a company that makes a way to map the physical world of information. The startup is building a suite of open data products and services that will allow users to visualize and understand the world around them.

71

A startup that sells a tool for customers to book travel for themselves and their friends at the same time, and to help them understand the cost of what they’re booking. The startup has built a system that allows them to share the itinerary with friends, and helps them navigate and understand the cost of their own travel.

71

A system that helps people connect the dots between their physical and digital lives, that helps them understand the world around them. People can use the app to find out if someone has talked about them on social media, see if they’ve visited a particular location, and snap a photo of an item they want to buy and see if they can find it elsewhere.

70

A B2B company that helps companies understand their supply chain data and make it actionable.

70

A market research app that helps companies understand the wants and needs of their consumers better. It’s paid for by a company like SurveyGizmo or SurveyMonkey that charges a small fee every time a survey is completed.

70

A platform that enables fans to interact with players and teams to better understand their interests. The startup is currently in a partnership with the NBA; it’s also in a partnership with the A’s to help fans in the Bay Area get better access to the team.

70

A product that helps companies understand their brand’s performance in the market.

70

Software that helps people understand and calculate their personal risk of missing out on the next big thing.

70

 Startup building software for farmers to help them understand weather patterns and predict crop yields. It also plans to create a bank for farmers, and expand into a larger platform for farmers to exchange information.

69

A natural language processing startup that is building software that helps companies better understand user conversations, especially in chat. The company is launching in the US in 22 countries and is working on a US expansion for early next year.

69

A startup that helps people understand their credit score and how to use it to their advantage

68

A firm that helps B2B companies understand their data. They’re also in the process of building a tool for companies to create a B2B team.

68

A San Francisco-based startup that’s helping teams communicate by answering questions and getting help from a system that understands what each person is working on.

65

A crowdsourced research platform focused on helping companies understand their customers.

64

A device that allows people to sync and manage their home energy usage, with an app to help users understand their energy usage and plan expenditures.

64

A startup that helps businesses better understand their data and make data-driven decisions. The startup is building a platform for businesses to aggregate, visualize, and visualize their data.

63

A tool for companies to better understand their large customer base and build better products.

62

A platform for tracking which email and social media inboxes people check, and which ones they just don’t. Their Co-founder says they’re already working with more than 1,000 customers, and their first product in the works is a “personas” platform for businesses, which helps brands better understand who their customers are.

61

A software company built to help streamline the process of creating marketing messages and tracking the results. Its software can make it easier for companies to share their messages on social media, help them track how effective their marketing messages are and allow them to better understand what customers are saying about them.

61

A new app that allows users to “virtually” connect with a well-known psychologist. The app was launched in April and is being used by students and their parents to help them better understand their experiences with mental illness.

61

A startup that makes a mobile app that helps you understand the legal troubles of your friends. The company hopes to teach people how to manage their legal problems via a mobile app.

60

This startup uses voice recognition and artificial intelligence to understand the emotions that are being expressed by voice (like “I’m angry”) and determine if this voice is coming from a human or machine.

60

A company that helps geospatial companies like Uber and Lyft better understand the best routes and pricing to reach customers by using data from their phone to track their location.

60

is a startup that helps businesses understand how much their employees are earning, what their biggest expenses are, and what their financial goals are.

59

An SaaS data platform meant to help companies understand what types of influencers they should be advertising to and which ads are effective.

59

The company is developing an AI platform that uses machine learning to provide on-demand video content for brands. The platform is designed to help marketers better understand their customers and find opportunities to engage them.

57

A tool for helping companies understand which parts of their supply chain are inflating costs.

57

Predictive modeling technology that can help marketers understand where consumers are and what they’re interested in at any given time.

54

A startup that helps people who are self-employed or in small businesses understand their taxes. It’s building a better tax calculator and tax software for small businesses, with some initial funding from Accel Partners.

54

A consultancy that helps retailers and brands understand the demand for new products, and help them figure out which products will be hits.

54

A startup that helps sales reps in the insurance and banking industries better understand their clients.

54

Personal financial management system for businesses that want to understand what their clients’ lives are like, and what products they’re buying, and help them manage their money.

53

A system that tracks a person’s location and data for the purpose of health management. The startup wants to make it easy for people to have a better understanding of how their data is used.

51

A web app and blog aimed at helping companies and people with a “better understanding of their political beliefs”.

48

A dashboard for enterprise organizations to better understand the impact of their products, and how to make them better. It’s a tool designed to help people understand how to build stronger products, and how to change their products to help them make more money.

47

This is an app that aims to help people understand their credit score and how it can affect their future. “The app provides a user-friendly credit score calculator that is designed to give you a quick and easy understanding of your score. The calculator gives you a score based on your credit history and helps you understand how your credit score is calculated, how it will change, and what it means to you,” the company says.

46

This wearable device generates a heat map of the area around the wearer’s head, allowing him to better understand his environment.

44

A San Francisco-based startup that wants to help patients understand and manage their health with a mobile app that uses artificial intelligence to help users track and manage their health data.

44

 This startup helps retailers better understand their customers in order to offer better personalization suggestions to them.

44

A “non-traditional” startup that focuses on the aftermarket. It focuses on a market that’s typically difficult to reach because of the need for a deeper understanding of a customer’s business and needs.

44

A platform to help people understand the costs of their health insurance, very similar to the OpenHealth platform.

44

A cloud-based platform that helps businesses better understand how they can use their locations to improve sales.

43

This startup is building a data visualization platform for retailers to better understand how shoppers browse, use product tags, and make purchases.

43

A startup that helps artists understand the financial value of their works, the value of their brand, and how much they should charge for their work.

41

A SaaS platform that uses machine learning to help retailers understand how customers are shopping online, which products they are buying, and their aggregate shopping patterns.

40

This startup is building a platform for small businesses to create pricing structures and track their revenue, giving them a tool that will allow them to understand their revenue streams, cut costs, and increase revenues.

39

A platform for tracking and understanding the health of small businesses. The platform incorporates data from disparate sources like patient feedback and third-party surveys to provide real-time insights into the health of a business.

39

A system that allows companies to track data for their employees to help them understand where they’re spending their time and money. The startup is currently in beta.

38

A company that offers a tool to help users with depression and anxiety make better decisions. The company’s biofeedback tool can help users understand their brainwaves, moods, and other patterns that signal when a decision is best, and when they should stop or change.

38

The startup uses machine learning to help companies better understand and prioritize their marketing spend

38

An ad-tech startup focused on helping brands to better understand their ad campaigns.

38

This startup is building a way to connect merchants and consumers to their products and services through a deeper understanding of their personal needs and habits.

36

A company that wants to build software that helps footballers around the world look at the footage of their matches and understand how they could be better.

34

An HR startup that wants to help companies optimize their HR workforce by giving them a better understanding of their talent pipelines.

32

"The Definitive Guide to SaaS for CMOs: Understanding the Business Model and Marketing Value of Software as a Service" (2018)

31

A software company that makes it easier for you to spend your money. The startup helps you find the best product for your needs, combining data from social media, news, and reviews to understand what you like and dislike.

31

A news product built to help people better understand the world they live in.

29

Take a multi-pronged approach to recruiting, matching a candidate with multiple companies, and then helping them understand the role they’re interviewing for.

29

A startup that helps companies understand their customers and increase sales. They’ve raised a $1.8M seed round.

28

A product that makes it easier to manage and understand your credit.

28

A startup offering a platform to help brands and retailers better understand their customers.

27

A mobile app that helps people understand their personal relationships with debt. The app is designed to help people understand their relationship with debt and make decisions about how to manage it.

27

A startup that’s building a platform to better understand the efficacy of different digital advertising formats

26

This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.

25

A company that helps small businesses understand their spending patterns and make decisions about how to spend their money.

24

A startup that helps companies better understand their customers by combining data from a variety of places to provide a 360 view of a person.

23

A company that helps companies better understand their user base. They help companies understand where their users are coming from and how they’re interacting with their product.

22

An organization that helps small businesses in the US and Canada understand and reduce their tax liabilities.

22

An open banking platform that helps banks understand their consumers.

22

A toolkit for managers to help them understand and talk about the problems that their employees are having. The toolkit is designed to help managers understand their employees better and fix problems faster.

20

A voice-activated OS that allows you to speak into your phone and have your device understand what you’re saying.

20

A software platform for financial services. The startup aims to make the process of understanding numbers easier.

20

A startup that uses AI to help companies better understand how their employees are spending their time and what kinds of activities they want to do.

20

A data science company that uses machine learning to help brands better understand the number of people who’ve seen their ads.

20

A B2B company building a platform that helps energy companies manage their energy spending and present it in a way that’s easy to understand.

18

A system for collecting and organizing data from multiple sources to help people get a deeper understanding of how their customers respond to different offers.

18

A SaaS platform for digital advertising, which allows advertisers to manage their budgets and deliver more personalized ads by understanding the intent of the consumer. The startup says they have $5-6k in revenue since launching in May.

17

A startup that helps people get a better understanding of their sleep habits and why they should be sleeping.

17

A company that helps you better understand your social media habits, so you can better market yourself and your business.

17

A startup that wants to help people clean up their bank accounts and credit card debt by helping them understand their credit report.

17

A startup that helps users find the best rates on credit cards, loans, and insurance. They also provide tools to help people understand their credit score, get a financial plan, and get access to the best rates. The company is currently having trouble funding their expansion, but they are continuing to get new customers.

17

A startup that’s building a platform to help retailers better understand their customers. The idea is that retailers can use the platform to track customer behavior, and then use that information to better understand what’s going on inside stores and why customers are making the decisions they do.

16

A “sales funnel that helps you understand if your leads are ready to buy from you”.

16

A platform that brings together all the health data of a single individual into one place, to help them better understand their health.

16

A company that promises to make owning a house a more transparent and understandable process for consumers via their online platform known as RealtyShares. The company is a real estate marketplace that uses blockchain technology to help potential home buyers and sellers compare properties to find the best deals on the market.

15

A startup that uses AI to help retailers understand how their customer demographics are changing. The company says it can help retailers identify who their new customers are, and how they’re growing.

14

The company is now offering a free version of its software that handles data collection to help the public understand the safety of local honey.

14

A tool to help people better understand their insurance, and figure out if they’re paying too much.

14

A tool that helps smaller tech companies understand their technology costs and profitability

13

A mobile app for real estate agents to help them give listings to homes quickly and easily. It employs an algorithm to understand the data the agent has on the listing and create the exact right message to sell to the agent’s client.

13

An AI-driven tool for helping banks detect fraud and other financial crimes, and for the public sector to visualize and understand their finances and data.

13

“A platform that connects people with the power of AI to help them understand their financial position in real time.” The startup wants to help users make smarter financial decisions.

12

A company that combines data and knowledge to give people a better understanding of their personal data and what they do with it. The startup helps consumers better understand the data collection and usage involved with services like Amazon and Facebook.

11

A startup aimed at helping clients and healthcare providers connect, and make it easier to see data and understand patients.

11

This company helps consumers compare credit cards, and also helps retailers understand the costs of credit cards on their in-store cards. The company charges an annual fee, but it’s so far been able to build a strong network of merchants and credit card issuers.

10

A company that provides software to help companies keep track of and make sense of their data. The company aims to help companies understand their data and make better decisions.

10

Dedicated to helping businesses in the medical device industry, the startup helps manufacturers understand the regulatory landscape for selling medical devices in the US, Canada, and Europe.

10

Borrower.io is a platform for lenders to manage their loan portfolios, helping them get a better understanding of their loan data and the performance of their loans.

8

 A company that helps companies with digital marketing by providing software and data to help them better understand customer behavior.

8

A tool that helps sales and customer service reps reconcile sales orders and invoices, and also helps them better understand and resolve customer complaints. It has over $1.7 million in funding so far.

6

A tool for real estate agents to help clients make smart decisions about buying houses. The startup is building a toolkit for agents to help their clients follow the market, understand the value of different homes, and make smart decisions.

6

Plaid is a startup that wants to help companies get a better understanding of their customers through social media like Twitter and Facebook. The company wants to build a product that helps companies understand who their customers are, what they like, and if they should be spending money on ads.

5

A software company that provides a visual tool to visualize and understand communication flows.

4

The startup is building a visual interface to help people understand which businesses they’ve interacted with via email. It aims to make the process of collaborating with businesses easy and engaging.

4

An AI-powered product to help companies understand the sentiment around their products. They’re currently working with 100 small and medium sized companies.

4

Idea: A software company that’s building a tool that helps lawyers and other legal professionals manage their case load It does this by building predictive models that help lawyers understand how they’re spending time, who they should be billing, and how to allocate their time more efficiently It also helps process payments The startup has $0 in funding and was founded in 2017

-1

Idea: A Chatbot for Lawyers that uses natural language processing to understand human input and produce relevant answers

-1

Idea: A way to help companies and their employees understand what a raise means for them financially, and take the time to ask for one

-1

Idea: A podcast player that's easy to use and understand

-1

Idea: A startup that helps companies manage their tech stacks to ensure they stay on the bleeding edge of tech trends and have a clear understanding of their tech spending

-1

Idea: A software company that’s building a consumer-facing interface for the up-and-coming world of automated vehicles The company is meant to help people understand how to interact with driverless cars

-1

Idea: A data visualization company for enterprise companies It helps them understand data through graphs and charts so they can make better decisions

-1

Idea: A help desk automation tool that aims to help IT departments better understand and manage their infrastructure

-1

Idea: A startup that is trying to provide a framework for understanding the “hidden” data that companies have about themselves The startup

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Idea: A startup that’s building an enterprise-grade business intelligence product that allows companies to better understand and track their customer data. The company says it’s already working

-1

Idea: This startup is building a tool for people looking to understand their own credit and financial health. The app answers questions like “How much money do I need to retire” and helps them make projections for future expenses.

-1

Idea: Fuctional programming is one of the frontiers of software development, and this startup is building a tool to help developers better understand the functional code they’re writing.

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