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Understand Startup Ideas

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A data science company that helps people better understand their personal data.

1,275

A startup that is building a consumer-facing app that’s essentially a data-driven diary. The startup wants to help people understand what they’re eating, how much they’re exercising, etc.

289

An online service for companies that allows them to connect their products to third-party markets. The company’s goal is to allow companies to sell their products in other countries, and also to help them better understand demand.

230

A tool for retail managers to understand and mitigate their staff’s stress levels.

175

Idea: A smart wallet that understands how you spend your money

129

A company that uses AI to help people understand their credit score. It’s founded by a former VP of risk at FICO, and has raised $40 million.

126

A startup that provides a gamified platform to help businesses understand and improve products and services to their customers. The startup sees itself as a kind of “Twilio for data”.

124

This startup is building a system to help engineers understand the best ways to program to particular chips.

123

This is a startup that makes it easier for people to understand that their health insurance isn’t covering the entirety of their medical expenses.

122

A company that builds vehicle tracking devices for businesses like car washes to help them better understand their workers’ locations.

116

A digital education platform for low-income students, helping them understand their financial aid eligibility.

113

A software company that builds tools for eCommerce businesses to understand their customers better and increase conversion.

111

A visual way to understand what your network of friends and contacts are doing, which the startup says will eventually include things like board games, sports, and other group activities.

111

A tool to help broadcast companies understand how their content is being consumed. The company is currently seeking $5 million in funding, and is looking for a $2 million seed round.

107

The startup is building a platform that is able to recognize a set of facial expressions and, in real-time, translate them into emotions. It also translates any other language into emotions. The company promises to keep an eye on emotions in real-time, helping businesses avoid misunderstandings and improve customer service.

106

A tool for working with data in order to understand the real world. For instance, a medical researcher can use it to investigate how much stress the human body can handle, or to understand how people interact with their surroundings.

105

A visual analytics tool that helps non-technical people understand what their data means. The startup is backed by Y Combinator.

104

A chatbot that aims to help people better understand their credit score and make more informed decisions about credit.

103

A startup to help you understand your current credit card’s reward programs

103

A tool that helps companies in the green economy get a better understanding of their carbon footprint.

102

A startup that builds software for Facebook Ads that helps marketers understand how their ads work and how they perform.

101

Startup that aims to make it easier for retailers to monitor and understand how their products are selling in real time.

100

A startup that works with large finance companies to build a tool to help them understand their customers’ credit scores.

100

A platform that aims to bring transparency in the consumer data industry with a set of tools that help customers understand what data is being collected about them

96

The startup is building a tool that allows companies to build a website for their services or products without them having to understand how to code.

95

A company that works with agencies to improve their digital marketing and optimize ROI by helping clients understand how their digital marketing is performing.

94

A platform to help companies build working group meetings that promote collaboration and shared understanding.

94

The startup’s goal is to help scuba divers understand the visibility of their masks, how to optimize their gear, and get the best fit for their face and face shape.

93

A startup that aims to help people understand the underlying code of their favorite apps, and how to improve them.

93

A startup that provides a service to help people understand the job market in the country they are traveling to

92

A platform that helps English language learners practice by presenting them with text in a way that will help them understand.

91

A startup that helps companies get a better understanding of their customers by using read receipts, call recording, and pop-up notifications to get real-time feedback.

91

A B2B company specializing in helping companies understand and manage the risks of their sales and operations.

90

This startup is building an enterprise-level analytics platform within an insurance company. The software helps insurance companies better understand claims and assess risk.

89

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

89

A platform for helping students better understand college loans, with an interactive quiz that helps students create a personalized repayment plan.

89

A startup that helps people understand and track their employee performance

88

A startup that helps small businesses understand how to use social media to help them reach new customers

88

This is a financial platform for the “urban poor” that helps track their income, expenses, and savings. It connects people to financial services and also helps them understand how to make savings and investments.

88

An accountant tool that helps companies understand their expenses and track when they should be paid.

88

This platform helps tech companies that would like to sell software as a service (SaaS) to clients. The platform allows for businesses to reach their clients directly, and also helps them understand how much money their clients are spending on software.

88

An AI-based system that helps companies better understand new hires by collecting data on their personality traits.

88

A company that helps people understand how their salary compares to others in their industry.

88

A tool for procurement managers that helps them understand their spend and reduce costs.

87

The startup is building a toolset to help people in the UK understand their personal finances and see how they stack up against the national average.

87

A “fintech for the legal industry”. It wants to make legal contracts easier to understand and fill out, so they don’t need lawyers to review them.

87

A company that builds products that help people understand their finances and save money. It saves customers money in the form of lower interest rates and lower cost of credit, and it pays interest on all savings in a person’s bank account.

86

A company that helps software engineers gather data from the Internet of Things and bring it in a common format, allowing them to better understand what their end-users are doing.

86

A company that wants to build a way to understand the meaning of phone calls (through audio) and help courts make educated decisions on them.

86

A startup that helps companies like Amazon and Google better understand their customers. The startup is taking a deeper look at the data that companies have about customers in order to optimize their products and services.

85

An artificial intelligence-powered system that lets businesses see how their employees are performing. The underlying AI platform is able to understand the inner-workings of a company. The company recently closed a $4 million Series A funding.

85

This startup is working on a platform that helps app developers understand how users click, swipe, click, and tap on their apps.

85

A product that helps customers compare different financial products to understand which is best for them.

85

This startup is building a student loan calculator for borrowers, to help them understand how much they will need to borrow in order to fund their degree.

85

To better understand the needs of its users, a startup is gathering data from people who buy and use its products.

84

A natural language processing startup that is building software that helps companies better understand user conversations, especially in chat. The company is launching in the US in 22 countries and is working on a US expansion for early next year.

84

A tool that helps the deaf and hard-of-hearing understand the information they’re hearing.

83

A software company that aims to help employers and HR departments manage the cost of employee benefits. It aims to make it easier for employers to understand what they’re paying and how to improve it. They’re currently in talks with banks to offer a new product.

83

A tool for understanding the human impact of a new product

83

An adtech startup that provides a way for publishers to target users based on their browsing history, to help them understand their behavior and improve their ad content.

82

Online brokerage which helps consumers better understand their investment products and gives them access to a licensed broker.

82

A technology that helps companies understand what customers are looking at on their mobile devices.

82

A tool to help people understand their finances, in the form of an app that takes a person’s income and expenses and tells them how much to spend each month. The startup is also building a tool to help people understand their credit scores, and is working with several credit scoring agencies.

81

A B2B service for the financial industry that helps banks identify potential customers and understand their spending habits.

80

This startup uses voice recognition and artificial intelligence to understand the emotions that are being expressed by voice (like “I’m angry”) and determine if this voice is coming from a human or machine.

80

A system that helps people connect the dots between their physical and digital lives, that helps them understand the world around them. People can use the app to find out if someone has talked about them on social media, see if they’ve visited a particular location, and snap a photo of an item they want to buy and see if they can find it elsewhere.

79

A platform that enables fans to interact with players and teams to better understand their interests. The startup is currently in a partnership with the NBA; it’s also in a partnership with the A’s to help fans in the Bay Area get better access to the team.

79

A company that is building a tool that allows consumers to make use of the data from their fitness tracker to better understand what they’re eating and how they’re exercising. The company is working with fitness trackers like Fitbit and Jawbone, and has also been working with the makers of the Nike+ FuelBand.

79

A tool for teachers to visualize and understand the student body

79

A B2B company that helps companies understand their supply chain data and make it actionable.

78

A startup that helps people understand their finances by helping them compare their spending to income, spending history, and trends. The startup wants to make people more aware of their personal finances.

78

A product that helps companies understand their brand’s performance in the market.

78

 Startup building software for farmers to help them understand weather patterns and predict crop yields. It also plans to create a bank for farmers, and expand into a larger platform for farmers to exchange information.

78

A startup that helps people understand their credit score and how to use it to their advantage

77

A tool to help users understand the credit and risk of the costs of their insurance plan.

77

A firm that helps B2B companies understand their data. They’re also in the process of building a tool for companies to create a B2B team.

77

Data is siloed across different departments at a company, preventing anyone from understanding how their company stacks up against the competition. This startup is building a map of various types of data within a company, allowing users to search across multiple data sets at once.

76

This is a company that makes a way to map the physical world of information. The startup is building a suite of open data products and services that will allow users to visualize and understand the world around them.

76

This is a company that helps companies connect with their customers to better understand their needs and market to them. Clues is looking to provide companies with a new way to engage with customers that goes beyond traditional marketing. It’s a platform that allows companies to create a “Stitchable”, a custom product and experience that is all about a customer.

76

A San Francisco-based startup that’s helping teams communicate by answering questions and getting help from a system that understands what each person is working on.

75

An SaaS data platform meant to help companies understand what types of influencers they should be advertising to and which ads are effective.

75

A market research app that helps companies understand the wants and needs of their consumers better. It’s paid for by a company like SurveyGizmo or SurveyMonkey that charges a small fee every time a survey is completed.

74

A tool for high-frequency traders to help them build algorithmic strategies. The startup also wants to make the process of building algorithms easier for researchers to understand.

74

Israel-based startup Narayana Health is developing a machine learning product that helps doctors and nurses better understand and treat patients.

74

A startup that helps businesses better understand their data and make data-driven decisions. The startup is building a platform for businesses to aggregate, visualize, and visualize their data.

74

A single platform to help companies understand and engage with their customers, and act on that data. The startup is testing out a platform designed to serve the needs of small-to-medium-size companies, and then help them scale as they grow.

73

A startup that sells a tool for customers to book travel for themselves and their friends at the same time, and to help them understand the cost of what they’re booking. The startup has built a system that allows them to share the itinerary with friends, and helps them navigate and understand the cost of their own travel.

73

A new app that allows users to “virtually” connect with a well-known psychologist. The app was launched in April and is being used by students and their parents to help them better understand their experiences with mental illness.

73

is a startup that helps businesses understand how much their employees are earning, what their biggest expenses are, and what their financial goals are.

73

A data science company that uses machine learning to help brands better understand the number of people who’ve seen their ads.

73

A crowdsourced research platform focused on helping companies understand their customers.

72

Software that helps people understand and calculate their personal risk of missing out on the next big thing.

72

An AI-powered analytics engine for games that helps developers understand players. The startup is trying to revolutionize the way game developers track and analyze their players.

70

A platform for tracking which email and social media inboxes people check, and which ones they just don’t. Their Co-founder says they’re already working with more than 1,000 customers, and their first product in the works is a “personas” platform for businesses, which helps brands better understand who their customers are.

70

A software company built to help streamline the process of creating marketing messages and tracking the results. Its software can make it easier for companies to share their messages on social media, help them track how effective their marketing messages are and allow them to better understand what customers are saying about them.

70

A tool for companies to better understand their large customer base and build better products.

70

A company building analytics software to help e-commerce companies better understand their customers and their buying habits.

68

A device that allows people to sync and manage their home energy usage, with an app to help users understand their energy usage and plan expenditures.

68

An analytics platform for blue-chip companies. Redpulse is designed to help companies understand their customers and find them relevant information.

67

A startup that makes a mobile app that helps you understand the legal troubles of your friends. The company hopes to teach people how to manage their legal problems via a mobile app.

67

A startup that’s building a dashboard for hospital-level data. The startup wants to provide the hospital’s data and analytics in a simple and easy-to-understand format.

66

A tool for helping companies understand which parts of their supply chain are inflating costs.

66

A company that helps geospatial companies like Uber and Lyft better understand the best routes and pricing to reach customers by using data from their phone to track their location.

66

The company is developing an AI platform that uses machine learning to provide on-demand video content for brands. The platform is designed to help marketers better understand their customers and find opportunities to engage them.

63

A startup that helps sales reps in the insurance and banking industries better understand their clients.

63

A system that tracks a person’s location and data for the purpose of health management. The startup wants to make it easy for people to have a better understanding of how their data is used.

62

An ad-tech startup focused on helping brands to better understand their ad campaigns.

62

Predictive modeling technology that can help marketers understand where consumers are and what they’re interested in at any given time.

59

A startup that helps people who are self-employed or in small businesses understand their taxes. It’s building a better tax calculator and tax software for small businesses, with some initial funding from Accel Partners.

59

Personal financial management system for businesses that want to understand what their clients’ lives are like, and what products they’re buying, and help them manage their money.

59

A consultancy that helps retailers and brands understand the demand for new products, and help them figure out which products will be hits.

57

A dashboard for enterprise organizations to better understand the impact of their products, and how to make them better. It’s a tool designed to help people understand how to build stronger products, and how to change their products to help them make more money.

55

This wearable device generates a heat map of the area around the wearer’s head, allowing him to better understand his environment.

54

A web app and blog aimed at helping companies and people with a “better understanding of their political beliefs”.

54

A startup that helps artists understand the financial value of their works, the value of their brand, and how much they should charge for their work.

51

A digital assistant for doctors to help them understand their patients’ needs and respond to questions. The startup is also working to develop tools to help patients track and understand their medical progress.

50

This is an app that aims to help people understand their credit score and how it can affect their future. “The app provides a user-friendly credit score calculator that is designed to give you a quick and easy understanding of your score. The calculator gives you a score based on your credit history and helps you understand how your credit score is calculated, how it will change, and what it means to you,” the company says.

50

 This startup helps retailers better understand their customers in order to offer better personalization suggestions to them.

50

A platform for tracking and understanding the health of small businesses. The platform incorporates data from disparate sources like patient feedback and third-party surveys to provide real-time insights into the health of a business.

50

A platform to help people understand the costs of their health insurance, very similar to the OpenHealth platform.

50

A San Francisco-based startup that wants to help patients understand and manage their health with a mobile app that uses artificial intelligence to help users track and manage their health data.

49

A SaaS platform that uses machine learning to help retailers understand how customers are shopping online, which products they are buying, and their aggregate shopping patterns.

49

This startup is building a platform for small businesses to create pricing structures and track their revenue, giving them a tool that will allow them to understand their revenue streams, cut costs, and increase revenues.

49

This startup is building a data visualization platform for retailers to better understand how shoppers browse, use product tags, and make purchases.

49

A cloud-based platform that helps businesses better understand how they can use their locations to improve sales.

48

A “non-traditional” startup that focuses on the aftermarket. It focuses on a market that’s typically difficult to reach because of the need for a deeper understanding of a customer’s business and needs.

48

A startup that builds a “virtual assistant” to help companies understand how their customer support teams are helping customers.

47

A company that wants to build software that helps footballers around the world look at the footage of their matches and understand how they could be better.

47

The startup uses machine learning to help companies better understand and prioritize their marketing spend

46

A system that allows companies to track data for their employees to help them understand where they’re spending their time and money. The startup is currently in beta.

45

An AI-powered platform for understanding and automatically classifying IoT data.

44

A company that offers a tool to help users with depression and anxiety make better decisions. The company’s biofeedback tool can help users understand their brainwaves, moods, and other patterns that signal when a decision is best, and when they should stop or change.

44

This startup is building a way to connect merchants and consumers to their products and services through a deeper understanding of their personal needs and habits.

44

An analytics tool for sports teams that helps them understand where fans are coming from and how their fanbase is growing over time.

43

An HR startup that wants to help companies optimize their HR workforce by giving them a better understanding of their talent pipelines.

42

A software company that makes it easier for you to spend your money. The startup helps you find the best product for your needs, combining data from social media, news, and reviews to understand what you like and dislike.

40

An organization that helps small businesses in the US and Canada understand and reduce their tax liabilities.

39

A virtual assistant that helps people make sense of their social media profiles and other profiles. It’s meant to help people better understand their network and meet new people, and it’s already being used by some of the most successful entrepreneurs in Silicon Valley.

38

A startup offering a platform to help brands and retailers better understand their customers.

38

Take a multi-pronged approach to recruiting, matching a candidate with multiple companies, and then helping them understand the role they’re interviewing for.

38

A startup that uses AI to help companies better understand how their employees are spending their time and what kinds of activities they want to do.

38

Pint is a voice-controlled home assistant meant to help users keep track of things like what’s in the fridge and the weather. The startup aims to have a voice assistant that can understand what you mean and act on your behalf, with a smart speaker also available.

36

"The Definitive Guide to SaaS for CMOs: Understanding the Business Model and Marketing Value of Software as a Service" (2018)

36

A product that makes it easier to manage and understand your credit.

36

A mobile app that helps people understand their personal relationships with debt. The app is designed to help people understand their relationship with debt and make decisions about how to manage it.

36

A news product built to help people better understand the world they live in.

35

A startup that helps companies understand their customers and increase sales. They’ve raised a $1.8M seed round.

35

This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.

34

A startup that’s building a platform to better understand the efficacy of different digital advertising formats

33

A platform for connecting people to their favorite foods, which will help people find new foods they might like. The startup’s developers have been known to check out new restaurants and talk to restaurant workers to understand the space.

32

A software platform for financial services. The startup aims to make the process of understanding numbers easier.

31

A startup that helps companies better understand their customers by combining data from a variety of places to provide a 360 view of a person.

30

A tool for understanding the many different ways in which people can make money online, such as blogging, affiliate marketing, and paid video production.

30

A B2B company building a platform that helps energy companies manage their energy spending and present it in a way that’s easy to understand.

28

An open banking platform that helps banks understand their consumers.

28

A company that helps companies better understand their user base. They help companies understand where their users are coming from and how they’re interacting with their product.

27

A startup that helps people get a better understanding of their sleep habits and why they should be sleeping.

27

A company that helps small businesses understand their spending patterns and make decisions about how to spend their money.

27

A platform that brings together all the health data of a single individual into one place, to help them better understand their health.

27

A tool for companies to better understand their employees’ geolocations. The company uses machine learning and computer vision to analyze geolocation data.

26

A startup that’s building a platform to help retailers better understand their customers. The idea is that retailers can use the platform to track customer behavior, and then use that information to better understand what’s going on inside stores and why customers are making the decisions they do.

26

A startup that wants to help people clean up their bank accounts and credit card debt by helping them understand their credit report.

26

A toolkit for managers to help them understand and talk about the problems that their employees are having. The toolkit is designed to help managers understand their employees better and fix problems faster.

25

A startup that uses AI to help retailers understand how their customer demographics are changing. The company says it can help retailers identify who their new customers are, and how they’re growing.

25

A “sales funnel that helps you understand if your leads are ready to buy from you”.

25

A voice-activated OS that allows you to speak into your phone and have your device understand what you’re saying.

25

A system for collecting and organizing data from multiple sources to help people get a deeper understanding of how their customers respond to different offers.

25

A SaaS platform for digital advertising, which allows advertisers to manage their budgets and deliver more personalized ads by understanding the intent of the consumer. The startup says they have $5-6k in revenue since launching in May.

24

A tool to help people better understand their insurance, and figure out if they’re paying too much.

24

A startup that helps users find the best rates on credit cards, loans, and insurance. They also provide tools to help people understand their credit score, get a financial plan, and get access to the best rates. The company is currently having trouble funding their expansion, but they are continuing to get new customers.

24

A company that promises to make owning a house a more transparent and understandable process for consumers via their online platform known as RealtyShares. The company is a real estate marketplace that uses blockchain technology to help potential home buyers and sellers compare properties to find the best deals on the market.

23

The company is now offering a free version of its software that handles data collection to help the public understand the safety of local honey.

23

A company that helps you better understand your social media habits, so you can better market yourself and your business.

22

This company helps consumers compare credit cards, and also helps retailers understand the costs of credit cards on their in-store cards. The company charges an annual fee, but it’s so far been able to build a strong network of merchants and credit card issuers.

21

A mobile app for real estate agents to help them give listings to homes quickly and easily. It employs an algorithm to understand the data the agent has on the listing and create the exact right message to sell to the agent’s client.

19

An AI-driven tool for helping banks detect fraud and other financial crimes, and for the public sector to visualize and understand their finances and data.

19

A text messaging platform that lets people talk to their family and friends in a language they understand.

19

This startup is building a chatbot to help employers and employees connect with each other, and help employers better understand their employees' needs and how they can help them.

19

A tool that helps smaller tech companies understand their technology costs and profitability

18

“A platform that connects people with the power of AI to help them understand their financial position in real time.” The startup wants to help users make smarter financial decisions.

18

 A company that helps companies with digital marketing by providing software and data to help them better understand customer behavior.

18

A company that helps companies build apps that understand the context of their users. The company has raised $2.5 million.

18

An artificial intelligence that can understand your mood, amplify your happiness, and then re-share it with the world. The AI is used to make positive social media posts, rather than negative ones.

18

A startup aimed at helping clients and healthcare providers connect, and make it easier to see data and understand patients.

17

An AI that helps companies discover and understand meaning in text and voice. The product is used by companies like Duolingo, and the startup says it’s profitable and growing.

17

The startup’s goal is to “make it easier for people to understand and use automation”. The company’s first product will be a set of educational robots.

17

A platform that aims to help marketers understand their customers better by tracking their data, including things like their age, income, education, and location.

17

A platform that helps people with no credit understand how credit works.

17

A company that provides software to help companies keep track of and make sense of their data. The company aims to help companies understand their data and make better decisions.

16

Dedicated to helping businesses in the medical device industry, the startup helps manufacturers understand the regulatory landscape for selling medical devices in the US, Canada, and Europe.

16

A tool for real estate agents to help clients make smart decisions about buying houses. The startup is building a toolkit for agents to help their clients follow the market, understand the value of different homes, and make smart decisions.

16

A software platform that helps recruiters and hiring managers find and hire employees more efficiently and accurately, and helps them understand up-to-date employee data.

16

A company that combines data and knowledge to give people a better understanding of their personal data and what they do with it. The startup helps consumers better understand the data collection and usage involved with services like Amazon and Facebook.

15

An AI-powered product to help companies understand the sentiment around their products. They’re currently working with 100 small and medium sized companies.

15

A startup that builds and manages websites for businesses. Barter.com is an online marketplace that allows vendors and buyers to connect. The company helps them understand and take advantage of the benefits of the marketplace and acts as a liaison between buyers and sellers.

15

A tool for merchants to better understand their customers and build out personalized loyalty programs based on their shopping behavior.

15

A startup that wants to use AI to help brands better understand how customers engage with their product.

15

A startup that uses AI to help companies understand the effectiveness of their marketing campaigns, and change them accordingly.

14

The startup is a sort of hybrid between a healthcare concierge and a personal shopper. It’s meant to help people who want help with the nuts and bolts of healthcare, like understanding their insurance or talking to doctors.

14

This is a service that helps businesses identify their most valuable clients in order to better understand what they want and need.

14

Borrower.io is a platform for lenders to manage their loan portfolios, helping them get a better understanding of their loan data and the performance of their loans.

13

 A platform that helps brands engage with their customers by understanding what they are looking for, their needs, and what they are willing to pay for it.

13

is building an AI platform that aims to make it easy for companies to understand the implications of the use of personal data.

13

A tool that helps sales and customer service reps reconcile sales orders and invoices, and also helps them better understand and resolve customer complaints. It has over $1.7 million in funding so far.

12

A data science platform that helps companies understand their customers better with AI-based tools and AI-powered insights. The startup is based in New York City and is backed by Y Combinator and SV Angel.

12

Plaid is a startup that wants to help companies get a better understanding of their customers through social media like Twitter and Facebook. The company wants to build a product that helps companies understand who their customers are, what they like, and if they should be spending money on ads.

11

The startup is building a visual interface to help people understand which businesses they’ve interacted with via email. It aims to make the process of collaborating with businesses easy and engaging.

10

FuturePundit helps companies in the US and Europe to better understand how consumers’ online comments and reviews will affect their sales, and how such sentiment can be used to decide on future marketing and sales strategies.

10

A tool for understanding what people are saying on Twitter and then helping them get more followers, for a price.

10

A software company that provides a visual tool to visualize and understand communication flows.

9

A tool that helps organizations track the energy consumption of their buildings. The startup also builds custom-made software to help organizations understand their energy usage.

9

A startup that works with brands to help them better understand their customers, providing data science and AI solutions for things like email marketing, customer service, etc.

9

A tool that lets brands get feedback from their customers. The startup is building out a platform to let brands understand how their customers are interacting with their brand, which leads to a better customer experience.

9

A tool for supply chain companies to better understand the supply chain, make better decisions, and help with planning and forecasting.

8

A tool for compliance at a healthcare company to help them understand, control, and report on their compliance.

8

This startup is looking to use AI to find trends in the social media posts of brands, to help them better understand their consumers.

8

A company that helps retailers manage the inventory they sell online by helping them understand their customer data.

7

A software company that helps companies better understand their customer data and make customer service more effective by starting with their customer journey.

7

a startup that wants to help people understand how they are spending their money. The startup wants to provide an easy-to-use dashboard of monthly spending to help people decide where to cut back.

6

A credit reporting platform designed to make it easier for borrowers to understand their credit scores and learn from their spending. It was built by a team of three grad students from MIT and TWC Labs, and was launched in July.

5

A tool for designers to understand how to use their designs across different devices, with the visualizability of a tool like Photoshop.

5

A software platform that enables retailers to provide more personalized service to their customers. The company's platform provides an interface for customers and associates to track the contents of their shopping carts, as well as provides analytics to help the retailer better understand their customers.

4

A company that is building software to help banks and other lenders connect to new sources of data like social media, livestreams and more, to get a better understanding of their clients and make better decisions.

4

A software platform that helps businesses monitor and manage apps and data. The startup’s software helps companies understand how they’re using their apps to make better decisions.

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Idea: A software company that’s building a tool that helps lawyers and other legal professionals manage their case load It does this by building predictive models that help lawyers understand how they’re spending time, who they should be billing, and how to allocate their time more efficiently It also helps process payments The startup has $0 in funding and was founded in 2017

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Idea: A startup that helps online businesses understand how their product is interacting with the real world It’s like an interactive version of Google Analytics The startup’s software is built on top of a distributed programmable database called BigTable and is currently selling to a handful of enterprise clients

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Idea: A Chatbot for Lawyers that uses natural language processing to understand human input and produce relevant answers

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Idea: A way to help companies and their employees understand what a raise means for them financially, and take the time to ask for one

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Idea: A podcast player that's easy to use and understand

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Idea: A startup that helps companies manage their tech stacks to ensure they stay on the bleeding edge of tech trends and have a clear understanding of their tech spending

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Idea: A software company that’s building a consumer-facing interface for the up-and-coming world of automated vehicles The company is meant to help people understand how to interact with driverless cars

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Idea: A data visualization company for enterprise companies It helps them understand data through graphs and charts so they can make better decisions

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Idea: A help desk automation tool that aims to help IT departments better understand and manage their infrastructure

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Idea: A startup that is trying to provide a framework for understanding the “hidden” data that companies have about themselves The startup

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Idea: A startup that is building a toolset to help merchants understand how to stop fraud in ecommerce, using a combination of machine learning and human analysis.

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Idea: A startup that’s building an enterprise-grade business intelligence product that allows companies to better understand and track their customer data. The company says it’s already working

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Idea: This startup is building a tool for people looking to understand their own credit and financial health. The app answers questions like “How much money do I need to retire” and helps them make projections for future expenses.

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Idea: Fuctional programming is one of the frontiers of software development, and this startup is building a tool to help developers better understand the functional code they’re writing.

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This company has built an analytics platform that helps online retailers understand how their customers use their product.

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