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Target Startup Ideas

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A startup that says it helps marketers target their Facebook ads by machine learning. The startup’s CEO says everyone is already familiar with the concept of machine learning, but the way it’s implemented in Facebook ads is confusing and not very effective.

129

A new, blockchain-enabled peer-to-peer lending platform that is targeting the global student debt crisis. The company is expanding internationally and looking for investors.

122

A software company that helps companies with their landing page optimization, helping them do things like better target their ads to different customer segments and track their content performance.

116

A company that helps online businesses with their online marketing by allowing them to target their customers based on their search history and then match them with a relevant video ad

86

A startup that helps people save money by helping them find discounted deals on things they buy frequently at stores like Walmart, Target, etc.

84

This is a photo sharing app that lets you send your friends a “snapshot” of whatever you’re looking at. The startup monetizes via selling advertisers the ability to target specific geographic areas or high-traffic areas.

84

A cloud-based platform to enable people to easily run their own on-demand marketplaces. The startup is targeting people who sell products on eBay and Amazon.

84

A way to quickly send money to friends and family overseas. The startup targets people in the US who often don’t know how to send money overseas.

81

A company that helps nonprofits and local governments hire digital marketing agencies that are more targeted to their needs. They’re currently offering 5 hours of consulting and digital marketing services for $200.

81

A platform for employers to send out offers in bulk, targeted towards a group of people.

80

A location-based service that aims to bring the real-time chatter of restaurant reviews to the table. It’s targeting customers with $25 meals or more that don’t have a reservation.

80

 A platform for connecting ridesharing services along with their drivers. The startup is targeting the US market, but has already expanded into Europe.

77

A consumer-targeted business that allows the user to share and rate products, and build a community around them.

76

This startup in the US is building an app that helps people avoid buying things from retailers that then sell it to consumers at a loss, for instance by Amazon or Target.

75

A next-gen ad-tech company that’s building a content-targeting tool for online publishers.

73

A company that wants to build a tool for automating retargeting campaigns on Facebook, LinkedIn, and Instagram.

73

This is a satellite company, which wants to provide connectivity between islands through satellite tech. It’s targeting the Pacific, but it’s also in talks with other remote parts of the globe.

72

A company that helps online businesses with online marketing by targeting their customers with specific video ads and other creative content

72

This startup is building a machine learning service that helps other companies quickly create and execute campaigns without the need for a huge staff. The startup is targeting startups that need marketing help but don’t have the time or the resources to build it.

71

A platform that allows consumers to rent out their homes. The B2B platform is targeting real estate agents, who the startup says can earn up to $100k per year.

71

A tool that helps companies automate their financial and operational reporting to ensure that they’re on track. The company is selling the software to businesses that aren’t online, and has worked with companies like Google and Target.

70

A digital marketing platform that lets companies target users based on their social media activity.

70

An algorithmic startup that is a marketplace for job board ads, allowing companies to target their job search to a specific demographic. The company’s founders say they’ve raised $1.6 million in a round led by Greycroft Partners.

69

A chatbot that helps people eat better. The startup is targeting the $20 billion global market in the next 5 years.

69

A new platform that creates targeted ads using the data from your social media. It’s not clear how exactly this would work, but the startup is hoping to “dramatically change the way brands target customers”.

69

Provides an SaaS platform for financing and investing. The company is currently targeting small business owners in the US.

69

An API that can help publishers send out targeted emails to their subscribers.

68

A platform for programmatic advertising, helping buyers target ads at businesses based on their size, location, and other criteria.

68

A hamburger-focused delivery startup targeting the Bay Area, with a goal of having a minimum of $20 million in revenue by the end of the year.

68

A “big data platform” that helps companies get paid for their data, with plans to target startups and SMBs.

66

An adtech startup that provides a way for publishers to target users based on their browsing history, to help them understand their behavior and improve their ad content.

65

A platform for creating and selling e-books, but targeted at high school students

65

A startup for students and recent graduates to find jobs. The company is targeting recent graduates in the US who lack jobs experience, but are in the midst of college.

65

A startup that helps online publishers generate revenue by allowing them to create targeted ads based on the content they are reading

64

A startup that’s helping companies like Walmart, Staples, Target and other retailers create their own mobile checkout processes on their own sites. The startup charges $30,000 per month for its service.

64

A SaaS product for helping advertisers capture the best customer data and target them with the best possible campaigns, by pulling in data from across the web.

63

A startup that helps you build your own custom bow ties. The startup is targeting the millennial market with a more tech-savvy way to wear a bow tie.

63

A targeted social reach tool for businesses that allows for an insight into their customers.

63

A digital platform that allows users to build and share images and designs with other users. The company is working with a number of brands, including Walmart and Target, to boost their presence on social media.

62

A startup focused on getting more people onto their “right-sized” compact cars, with a focus on the East Coast. The startup is focused on targeting Millennials who are interested in driving small cars but don’t want to spend a lot of money.

62

The high cost of online advertising means that marketers struggle to find the right people to reach with their ads. Yieldly wants to automate the process of finding the right people, using a system of algorithms that finds the right person to target for the right job, based on the criteria the company needs.

57

The team is building a way to automatically and transparently recommend the best employees for an open position. The startup is currently only targeting startups in Silicon Valley.

57

A startup that’s building an ecommerce platform for the toy industry, targeting a market that’s worth $100 billion by 2025.

57

A startup that helps Chinese companies grow overseas by leveraging the data on their Chinese customers to target them in the US

56

A startup run by former Microsoft employee Jason Pelczer, that’s developing a system for companies to accept crypto payments for their enterprise software. The company is targeting companies in the financial services sector.

56

A tool to help companies identify which of their customers are at risk for churn, allowing them to target people who might be worth their time.

56

A chatbot-based service that helps businesses sell to those in their target markets. Founded by two Interactive Advertising Bureau employees, the company wants to build “your friend in advertising” — a tool that helps you buy a product or service with a personalized conversation.

53

A company that provides an API for businesses to be able to sell custom branded cryptocurrency gift cards to their customers. They say their customers include Whole Foods, Sephora, Target, and other major retailers.

52

A “data mining tool for healthcare companies” that aims to reduce the time it takes to build predictive models for their customers, and to help them make better decisions on who to target for their products.

52

A company that wants to help companies track whether they are being targeted for insurance fraud.

50

Transact is a platform that connects brands with fans via social media, allowing brands to target fans and offer rewards.

47

A platform that helps people find the best and cheapest healthcare, based on the best information available on what treatments are effective, and what providers are best. HealthMap is targeting big cities in the US that have good healthcare options and are currently underserved by them.

46

An on-demand recruiting platform that targets college students who are also looking for jobs and put them in touch with employers.

45

A startup building a platform to let people find jobs in their own community. It works a lot like other platforms like Upwork, but the company says it’s targeting the jobs market, and does not require fees to post a job.

44

A loyalty app driven by a points system. Loyalty points can be earned and redeemed at over 3,000 retailers including Target, Best Buy, and Whole Foods. The startup says they are adding new retailers every week.

44

A platform that helps small businesses grow with the help of AI and machine learning. The startup is targeting the B2B market, and already has over 100 customers.

43

A startup targeting people with diabetes, to help them improve their quality of life by giving them medical advice and tools to manage diabetes.

43

The company’s target market is the 50 million people in India who have mobile phones but do not have bank accounts. The app uses SMS and a mobile number to allow the user to transfer money into their account.

43

A content incentive platform that rewards employees for sharing and spreading content. It’s currently targeting the hospitality industry.

42

Shopping cart software designed for retailers who don’t have a large inventory. It’s targeted at mom-and-pop shops. The startup is in the early stages of building out its business.

41

A company that’s building a dashboard for cities to track the impact of their programs and metrics for investors. It’s looking to target dozens of cities, from Portland to Detroit.

38

A developer API that lets developers create chatbots with specific features. The startup is targeting enterprise businesses.

37

A digital diary for doctors to track their daily activities. The startup targets medical consults and large-scale surgeries, which are often slow and expensive.

36

A company that helps major brands like Target and Chipotle via a “three-second check-in” that lets customers add a fast, simple rating to a product to build a sentiment score for it.

33

A credit card for young people, targeted at millennials for whom traditional credit cards don’t suit their habits. The company has a physical card with a magnetic stripe that customers put on one side of their phones to pay their bills.

33

A tool that enables you to create custom groups of contacts on your smartphone and send targeted messages to them.

33

A startup that wants to build a streamlined enterprise mobile application. Its platform lets businesses choose from pre-built mobile apps or customize them from scratch. It’s built on the Salesforce Chatter API and is targeting the C-Suite.

32

A startup that wants to make it easier to find and share data sets from different sources. It has raised $3.3 million to date, and is targeting enterprise customers.

32

A software company that helps companies like restaurant chains track and improve customer loyalty, as well as use the data to segment customers into groups that can be targeted with different marketing.

29

A platform that helps users find great deals from local businesses, but don’t have to go to the store. The startup sees itself competing with Groupon, although it hopes to target smaller businesses and compete with Groupon’s recent move to focus on higher-margin, bigger deals.

29

A platform designed to allow small businesses to have more control over their data, allowing them to better manage their brand, and better target their customers.

28

A payment system for small businesses in the Philippines, with a focus on remittance, based on a user’s location. The startup wants to target merchants with a high volume of transactions but low capacity, such as small shops and restaurants.

28

A B2B company that provides a platform that allows the sharing of inventory data between companies, which can then be used to more efficiently target consumer and brand marketing.

26

A platform for advertisers to find and target the right demographics and psychographics. The startup is also working on an ad tech platform for brands that want to target “hard-to-reach” consumers.

25

The company targets the unlicensed, unregistered, and uninsured driver market in the US.

25

This is an email marketing company that uses a mix of AI and machine learning to create targeted email campaigns for customers.

23

A company that helps brands communicate with their customers in a more personal way. The startup wants to make a “human social media network” that works in a more organic way, where you can reach people with specific interests without the need for any kind of targeting.

22

The other factor is the service-based nature of B2B companies. B2B companies typically spend on services, such as accounting or legal services. The most common B2B service businesses include accounting, banking, and legal services. B2B marketing startups are therefore more likely to be targeting B2

21

A cloud-native, multi-tenant application platform that focuses on making it easier to manage a company’s backend infrastructure. It’s the company’s first product, and the company is targeting $100 million in revenue as it adds new features.

21

 A startup that helps publishers sell ads to people in their target demographic.

18

A startup that’s been using AI to help companies make better financial decisions, allowing them to make “retail-like decisions” that are more targeted and make better predictions.

17

An advertising-focused startup that helps brands better target potential customers. It has raised $2.5 million in funding.

7

A startup that lets companies conduct discovery events and get feedback from a target market in just a few weeks.

4

Idea: A startup that helps students and recent grads find and apply for jobs The target market is students who are pretty much guaranteed to get a job, but the startup’s ambitions are much larger

-1

Idea: A medtech startup that aims to help people with their insulin needs The company says it’s already working with over 1,000 people and has a real-time insulin dosing calculator for people to use online The company’s COO points out that this is a $7B market and the company is targeting the $45B of people who aren’t able to take insulin as prescribed

-1

Idea: A solution for sending out targeted marketing messages to specific segments of a customer list, or the entire list

-1

Idea: A digital marketing firm building a platform that helps companies target customers through chatbots Their first target market is tech support, but the startup wants to expand into other verticals

-1

Idea: A software company that helps small businesses manage their invoicing. The company targets small businesses that don’t have a dedicated finance team or want to outsource the work.

-1

Idea: This is a real estate startup that wants to help people find homes to rent. They’re looking to target people who’ve been priced out of the market and need to rent instead of buy. The startup’s pitch is that it’s better than Craigslist because it focuses on neighborhoods and can recommend specific apartments.

-1

Idea: A startup that helps people who are new to a city find places to live. The startup is targeting international students, new workers and the like, and aims to partner with landlords to make a profit.

-1

Idea: The startup is building a tool to help companies integrate their internal processes into a single workflow. The SaaS business is targeting other business software providers with a workflow platform for those who are building out B2B solutions.

-1

A startup that provides targeted advertising opportunities for businesses through a large database of local businesses and customers’ social media profiles. The startup aims to reduce advertising costs and increase ROI for businesses.

-1

A platform that lets businesses manage their online presence and marketing efforts. The company is targeting small and medium-sized businesses.

-1

A startup that provides affordable vehicle insurance to people under 25. The startup wants to become the go-to resource for young drivers and disrupt the current auto insurance industry which targets only the high-risk demographic.

-2