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Sure Startup Ideas

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A device that can measure how much a plant needs to water its roots and send that data to a mobile app.

1,041

A map service for communities that provides real-time alerts about road closures.

410

A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.

278

A startup that is building a way to measure how well your music sounds in the club.

124

A platform that helps brands track social media conversation and measure the effects of social media campaigns. The company is working with brands like Macy’s, Next, and Starbucks.

100

This is a company that wants to build an artificial intelligence chatbot that can check in with your company or your clients regularly to make sure they’re doing OK.

99

This startup has an app that helps people find the best places to eat out and then send a personal recommendation to a friend. The app is meant for those who like to eat out but are unsure where to go.

97

a tool to help people measure and reduce the impact of their social media use on their personal and professional lives. It’s been downloaded over 1 million times.

96

A new way to measure employee performance.

95

A hardware company building a connected kitchen to help manage and measure food preparation.

91

A platform that allows users to record tasks that they’re going to complete, and the app then monitors what users do and makes sure they don’t miss any of their goals.

90

A startup to help businesses work with their insurance providers to ensure their employees are protected.

89

A software company that builds tools for companies that want to be able to measure employee productivity.

89

A startup that’s building a tool to help schools estimate their energy costs. The startup’s founders say they want to make it easier for schools to measure and manage their energy costs, but they also want to make it easier for them to implement energy saving measures.

89

A startup that provides a service for people who are traveling who want to make sure that their luggage gets to their destination

88

A company that sends workers out to measure sites for a precise fit for solar panels

87

This startup is building a tool that helps banks manage their exposure to lending to small business.

87

A B2B company that helps insurance companies ensure they’re offering the best possible coverage to their customers.

86

A glance on the apps you use across all devices. It’s a security firm looking to make sure you aren’t using an app on multiple devices that has been hacked.

86

A health care technology company that wants to build a device that can measure your body’s cortisol levels to determine your stress levels.

85

A startup that helps to ensure that you’re not being cheated by local taxi drivers. The startup offers a database of pre-vetted taxi drivers, helping to ensure that you’re taken to the right place, and not taken to a dodgy place.

85

A startup that helps caregivers create their own day-to-day schedules for their patients to ensure they’re not over- or under-scheduled.

84

A tool for professional riders to track their performance, and to make sure they’re on schedule to ride their daily goals.

84

The co-founders of the company Seers are trying to undo the stigma of the “office dog”. They had their first pup, Mitzi, on the playground of Spotify's offices, and the company asked them to bring her to work. Now, she’s a dog who visits office visits from time to time to make sure that everyone is having a good time.

84

A tool for managing medical records in the cloud. Medloop is building a SaaS platform that helps doctors digitize their medical records and share them with patients, and also handles the back-and-forth with insurers for them.

84

A global insurance company that helps people buy and insures their homes via a mobile app. The startup is looking to operate in 30 countries.

83

A micro-insurance company that insures the risk of non-payment for vendors and freelancers.

83

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

83

A tool that helps companies automate their financial and operational reporting to ensure that they’re on track. The company is selling the software to businesses that aren’t online, and has worked with companies like Google and Target.

82

AI-powered machine learning platform for the fashion industry that helps brands measure product fit and recommend products for different sizes and styles.

82

A startup that uses a sensor and a mobile app to monitor heart rate and push the data to a doctor’s smartphone. This ensures the doctor has a real-time read on the patient’s health.

82

A startup that sells a device that measures the humidity in your home and helps you manage your dry air

81

A way for companies to make sure their employees aren’t being untruthful in their reviews

81

A mobile app for public health professionals to “ensure all patients are treated in the right place at the right time”

81

This startup is building an AI and chatbot to help marketers measure their brand’s performance.

81

A startup that helps businesses manage their risk and compliance exposure with regulatory reporting. The company is currently in “batch”, with plans to launch on March 1, but has already signed up 10 clients.

81

Not sure what accelerator to choose for your startup Here are some things to consider:

80

A digital health startup that uses artificial intelligence to help users make sure they’re eating and sleeping well, and get the right amount of sleep. It uses machine learning to detect if a user is cheating on their sleep, and then recommends actions to improve sleep.

80

A platform that answers the question of how to ensure that your employees can always access the files and tools that they need to be creative and productive.

78

A web-based P2P lending platform that uses the blockchain to ensure the cashflow of the loan, using AI to predict default rates.

78

A podcast network with a focus on “unscripted” storytelling, by people who are not professional journalists. It’s designed to free creative people from the pressure of telling stories they’ve been told to tell.

78

Trying to arm the elderly with a health monitoring device that allows them to get reminders about medication, blood pressure, and other dangerous health conditions.

78

This email security startup is building a tool that helps companies ensure that their employees don’t use personal email addresses for work.

77

A microinsurance startup that serves older Americans looking to make sure they don’t spend money on medical expenses they can’t afford.

77

A way to monitor, measure and prevent “cybercrime”. The startup is currently being used by the United States Department of Defense to fight cybercrime.

76

A startup that makes a sensor that attaches to the outside of buildings and measures the humidity and temperature for every room. The startup is currently working with a handful of commercial buildings across New York City.

75

A company that uses social media to measure sales. The company claims to be the first to use programmatic buying to measure sales.

75

A cloud-based system for managing healthcare claims and data for a range of customers and providers. Ivol is a startup that uses AI to sort claims for insurers and then helps physicians and hospitals with the claims and data.

74

A company that helps small businesses connect with insurers and other partners to manage their risk and reduce their costs.

73

A company that uses real-time technology to make sure that your home security system is always on, and that it can be accessed by your family members and friends. It’s also a tool to protect against cyber thieves who could potentially hack into your devices.

72

A tool for HR leaders to manage employee reviews, with a focus on making sure employees have a voice in their reviews, and that the company is using the information to its advantage.

72

A startup that helps people manage their social media presence, making sure they aren’t posting the same content too often.

72

A tool for making it easier to measure and optimize employee productivity.

72

A startup that’s building a medical device that can be worn like a watch to measure a person’s heart rate throughout the day.

70

A micro-insurance company that is beginning to offer healthcare coverage to low-income individuals in the US. Their goal is to reach the uninsured and help them purchase insurance.

68

A company that helps you track down your lost luggage and helps you make sure it’s not been stolen.

67

This startup’s idea is a combination of a travel guide with an Instagram feed where you can find unique places to eat and stay. The company is working on bringing in new geographies and businesses to get more exposure.

67

A payment platform that allows users to make payments without constantly having to pull out their phones. It’s meant to allow payments to happen in the background and utilize location data to make sure the person paying the bill can’t pay it twice.

64

The startup does everything from selling pallet racks to making sure your Facebook is not blocked.

64

The company is centered around a new product called the “Activity Tracker”, which is actually a wristband with sensors that measure the wearer’s activity throughout the day. The wristband communicates with a phone that then records the data on the app. The data can then be synced with a HealthKit-enabled app for tracking progress.

63

A way for advertisers to measure the success of their ads, and for consumers to see which products get the highest engagement.

63

A platform that allows for distributed teams to negotiate, ensure a project is on time and on budget, and track progress. They’re working on a cloud-based solution with a feature set that includes project management, time and labor tracking, and collaboration.

62

A startup that lets you manage your data access and retention to make sure that you can still access your data when companies go out of business.

62

A browser extension that lets you easily find free Wi-Fi, or a coupon for free Wi-Fi at an airport or hotel, and a reputation system to make sure you can always find good free Wi-Fi.

61

A platform that lets you grow your own marijuana, and then consume it at your leisure.

61

A company that markets and sells “performance” clothing for men. The startup is trying to make sure that the clothes it sells are comfortable and high quality.

61

Designed to help clients define and measure their social impact, Consequence is a software company helping nonprofits and for-profits better track their impact. It helps clients measure the effectiveness of their programs and measure employees’ impact, too. The company has a $10 million Series A, with $1 million raised in its first round of VC funding.

59

A technology that helps to monitor the health of workers, including health risk factors and physical activity levels. The startup believes that the technology will be important for companies who want to make sure their employees are healthy.

58

A tool that measures a company’s chances of going under based on their current financial situation.

58

A startup that helps employee referrals, and has a system for vetting referrals to help ensure they’re legitimate.

58

A way to communicate with one another during the busy time of the year, around the holidays. The idea is to help brands and retailers better communicate and sell to their customers during the holiday season, and to provide a way to ensure that customers are happy and retailers get their money.

57

A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.

57

A way to measure and report on a person’s location and movements in real-time, without requiring a wearable device.

57

This startup is building a tool that tracks and provides real-time information about your health, such as blood pressure, heart rate, and oxygen levels.

55

Making it easier for people to get licensed and insured to drive in the US. The startup wants to offer a “licensed motorist app” for the US market.

55

A company that helps big companies and brands create branded content for their YouTube videos, using a system of “buzzwords” and keywords to make sure the content is relevant and engaging.

55

A startup that wants to make sure that every part of your company is on the same page.

54

A search engine for ideas and ideas. The startup’s premise is to make sure you find the best ideas, and do it all for free.

54

A cloud-based service designed to help teams manage their data and ensure compliance.

53

 This startup is building software to help Canadian insurers provide better information to patients about things like drug costs, clinic visit costs, lab visit costs, etc.

53

A startup for direct sales of international travel, with a focus on leisure travelers. The startup provides an easy way to book and pay for the flight with a credit card and splits the commission with the travel agent.

52

A startup that wants to use blockchain to ensure that doctors and patients can be sure that the products they buy, from vitamins to birth control, are the real thing.

52

A tool for helping to make sure your website is secure, with features like a blacklist of bad sites and features for checking a website’s SSL certificate.

51

A start-up that builds small devices for the home to measure temperature, humidity, and other factors. The company is also developing an indoor location service.

51

A software company that helps businesses better define and measure the impact of their marketing campaigns. The company’s founders say their platform has already helped businesses like Blue Apron and Fandango “get more value for their marketing dollars.”

51

A tool that helps users track their fitness progress, measure calories burned, and connect with friends.

51

A platform meant to help businesses measure the ROI of their marketing efforts in real-time.

51

A device for the elderly that monitors what’s going on with their blood pressure, pulse, and oxygen levels. The company also wants to build a “elderly safe” home that automatically adjusts itself to the needs of the elderly.

50

A travel health insurance company for the U.S. market, which is trying to cover a profitable market with an under-insured customer base. It’s currently in the UK, and is looking to expand to the US.

50

A platform that helps companies create and manage an employee group, with tools to find new hires, measure engagement, and reward engagement and performance.

49

A startup that wants to create a universal code of conduct for employees, so that companies can be sure they’re following the same rules for everyone.

49

This startup is looking to automatically generate and sell weekly email subscriptions to people based on their buying habits. The email service is for people who want to make sure they get email notifications for products they purchase frequently, like coffee or a subscription service, like Gilt or Birchbox.

47

A wearable device that uses a sensor to measure how much CO2 each person is emitting. The startup is looking to reinvent the carbon footprint game by working with employers to offer discounts to employees who can reduce their emissions.

46

A way to measure how well a startup is performing and where it should spend more money.

46

A tool that helps people find and engage with influencers on Instagram with different metrics to measure campaign performance.

46

A software company that helps businesses figure out how much they’re paying for electricity, and then sets up a cash flow model to ensure they’re using less electricity. The company has a database of over 1,000 utility companies that it uses to calculate the cost of electricity.

45

A company that builds software to measure and predict the performance of brands

45

A $50 million per year B2B startup that gathers data from credit card transactions, then matches the data to the person’s payment history to make sure they’re getting fair credit.

44

A startup that helps users keep track of their transactions, making it easy for them to make sure that they don’t over- or under-pay for mundane items.

44

A platform for insurers, doctors, hospitals, and patients to communicate data about a patient without having to go through a third party. The data is used to improve care and reduce costs, and it’s currently being used in the UK.

44

A cybersecurity and privacy company that helps companies ensure that their data is kept safe.

44

A simple online platform to measure and compare ratings, recommendations and reviews for restaurants, bars, spas, salons and more.

44

 A startup that brings together the digital and physical worlds to make sure you’re prepared for any situation. Exos is a communications platform that will help you be ready before an earthquake hits, a hurricane hits, or a tsunami strikes.

43

This startup has built a platform for content creators to get good exposure for their content.

43

A B2B startup that helps freelancers with accounting to make sure they’re keeping track of their revenues and expenses.

43

A startup that is building an AI platform for making sure the right messages get to the right people at the right time.

42

 A startup that collects data from social media networks and aggregates them into daily reports that can be used to measure the human conversation that happens on the internet.

42

A blockchain-based insurer that wants to give people a way to “secure financial services” and help them “build better credit and financial lives.”

41

A startup that builds “lifelogging wearables” for people to track their health and fitness habits. It tracks blood sugar, blood pressure, heart rate, sleep, and activity.

41

A company that conducts regular polls to help companies measure consumer sentiment.

40

A suite of tools to help prevent workplace stress. The company offers a virtual office, a health coach and a network of wellness experts to ensure employees are staying on track.

40

A startup that helps women measure their menstrual cycle in a way that’s more conducive to women’s health.

38

This startup is working to ensure that your home insurance policy covers home repair, and will alert you if you’re not getting the protection you need. They’re already in the process of introducing a data-driven product to the US market.

37

Nota is building a tool that helps companies calculate their cost of goods sold on on each unit of product they sell. The startup built a tool that can predict and measure the cost of goods sold within an hour.

36

The company targets the unlicensed, unregistered, and uninsured driver market in the US.

35

This startup makes a machine that allows users to draw on the screen using air pressure.

34

A startup that helps businesses spend less on electricity costs by managing their energy usage (through usage monitoring and energy saving measures.)

34

A SaaS platform to help companies set up and easily manage and measure employee wellbeing programs, as well as provide advice on setting up these programs.

34

A startup that has built an automated rail system focused on the trucking industry. The rail system is connected to the trucking fleet, allowing drivers to scale back to a more leisurely pace and still maintain a safe route.

33

Part of the problem with software is that it’s hard to measure how well an app is working. AppZilla wanted to solve that problem by building a platform for developers to track their app’s stats. The startup is focusing on mobile apps, and has already raised $1.5 million.

32

A tool to ensure that employees or students are taking the right amount of time off, based on company policies.

32

A mobile app that ensures you don’t leave home without your phone charger.

31

A startup that wants to ensure you get the right amount of sleep, so you don’t miss out on productivity.

31

The startup wants to use machine learning to make sure everyone in the United States gets food stamps.

31

A company that helps consultants run remote meetings and make sure they have the right tools to do it.

30

A company that makes it easier to measure and manage the environmental impact of a company’s operations.

30

A Wi-Fi-enabled fitness tracker that allows the user to measure their body fat percentage. When paired with Omron’s blood pressure monitor, it can also provide access to one’s general health history.

29

The startup's founders say they help companies in the $50B+ technology industry find top technical talent and make sure they spend the right amount of time and money on the right people.

27

A software company that provides cloud-based services for auditors to ensure that companies are filing their taxes correctly.

27

A shopping service for large retailers that serves as a “digital concierge”, helping shoppers find everything they’re looking for, and ensures they get it, including delivery and returns.

27

A startup that helps companies implement negative pressure ventilation (NVP) systems.

27

To help the fresh produce industry, which is worth $100 billion in the US, Farmako hopes to build a “smart warehouse” that uses artificial intelligence to track when and where fruit and vegetables are grown, to help ensure they’re grown locally.

26

This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.

25

A digital health platform that helps patients track their blood pressure, heart rate, and other measurements. The idea is that it’s less expensive, and easier to use than the existing devices, which are used by a small percentage of the market.

25

A way to connect with local models and agencies on the street via a mobile app, which could help with exposure for models who want to be seen in the industry.

21

A tool that automatically scans photos for copyright infringement. The startup wants to help potential infringers to make sure their photos don’t get taken down due to false accusations.

21

A micro-insurance platform for the Southeast Asian market that wants to make sure that medical expenses, trips, and other events are covered.

21

A tool for people to track personal health data. The startup is building an app that helps you keep track of your health data, including your blood pressure, blood sugar, and cholesterol.

21

A company building a $10,000 smart kitchen device that can track and measure food production, helping people get to know the nutritional value of their food, and making it easier to cook healthier food.

20

A mobile app that allows people to measure how much energy they are using, from the comfort of their own home, for a small fee.

20

A project created by YC alum Eric Migicovsky, it’s a device that can measure your physical activity and communicate with your smartphone.

18

In 2015, when asked about the app, founder and CEO of Asana, Dustin Moskovitz, said, "...it's not like you would have to go through and check every single piece of content on Facebook. It's not that hard to check if it's a link to a website. ... But we can't be 100% sure that the link is safe. And you want a social network that's not going to take you down."

17

Employers can access a single dashboard to track their employee’s performance. Performance is measured across different channels, including time spent at work, friend requests, and the effectiveness of their social media presence.

16

A tool for finding the right contractor to fix a job, and making sure they’re getting paid for it. It’s currently working with 500 clients and funding 500 jobs per month.

14

A DIY kit that lets users measure and diagnose DIY electrical problems.

13

A startup for insurers to upload their accounts and their clients’ accounts and ensure that premiums and benefits are reconciled.

13

A startup that wants to help companies track new hires in order to make sure they’re doing what they’re supposed to be doing.

12

A software company that helps insurers create reports on how they’re doing financially

12

A product that combines a “digital kitchen scale” with a connected kitchen appliance. The goal is to make cooking more precise; for instance, you can measure the exact amount of rice you’re using.

12

This startup offers an alternative to the traditional lockbox for data centers. It’s a tamper-resistant container that can be set to be unlocked by a single person, making it easier to ensure that data is secure.

10

A tool that helps insurance companies manage their claims. The startup is aiming to help insurers save money on manual processing and offer better customer service.

10

The startup wants to make self-controlled health management a reality by bringing patients to doctors once they’ve self-monitored and measured their health regularly.

9

A tool for helping companies to ensure that the people they do business with are following the law.

9

A company that is building a platform — dubbed “the People’s Portal” — to allow small business owners to easily connect with the customers who use their services. The company will also offer a suite of tools that can help small businesses track and measure their customers.

9

A platform that allows advertisers to track and measure their Facebook ad campaigns, which is estimated to be $16 billion in ad spend.

8

A startup that measures and reports on the ethics and practices of companies and organizations. The startup shared a solution to a problem in which consumers and companies aren’t aware of the impact of their purchasing decisions.

2

A tool to help you navigate and organize your life, and make sure you’re working toward your goals and not getting distracted. The founders say they want the tool to be the “GPS for your life” and they want to make it easy to add things like workouts and to-do lists.

1

A startup that sells clothes designed by students of fashion schools and helps them get exposure and eventually graduate from design school

-1

A startup that sells a tool to help people who are organizing large events to manage the volunteers and make sure they have the right jobs

-1

Idea: A startup for insurance companies to sell risk to interested buyers, like hedge funds The startup offers a way for insurers to get better at evaluating risk, and a way for hedge funds to get better at buying risk

-1

Idea: Software that helps digital agencies manage the billing process, making sure every team member gets paid on time and bills are clear

-1

Idea: An on-demand service for people who want to make sure that their email has been read by the recipient

-1

Idea: A way to make sure you don’t miss a story from your favorite blogger

-1

Idea: A startup that helps companies manage their tech stacks to ensure they stay on the bleeding edge of tech trends and have a clear understanding of their tech spending

-1

Idea: A platform for insurers to call and text patients regularly about their health and to encourage them to get physicals. The startup aims to be a replacement for the “wellness programs” that many insurers have offered in the past.

-1

Idea: A startup that’s built a quick-and-dirty tool for people who are creating a business plan, designed to help them connect the dots and make sure their numbers are solid.

-1

A tool for measuring and tracking performance on social media. The startup wants to help social media managers measure the impact of their efforts, and get a better sense of which tweets are performing well.

-1

Idea: A startup for small businesses looking to work with contractors. The startup helps make sure there’s a legal structure that’s sound and protects both parties.

-1

Idea: A company that makes a $300 tool to help farmers measure soil quality.

-1

Idea: A startup that wants to make it easier for the under-banked to get an online checking account. The startup is working with a number of different providers to make sure they have a bank account for the right price, no matter who you are.

-1