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Started Startup Ideas

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A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.


This is a startup that uses a mobile app and a camera to find street-level recycled products and sell them to the public. They started with old library books and DVDs, but are now selling all sorts of things.


A startup that helps teams build and market their products, with free tools to get started.


A company that makes it easy to get started with your own mobile marketplace, selling everything from your couch to your prized mementos


A video and virtual reality game where you play as a character from the universe of "My Little Pony" and create an avatar. The startup is looking for a partner to help fund its effort to create a game, which started in November.


A startup that creates a turnkey system to help entrepreneurs get started in the right direction


This list does not include every startup that has accepted into YC, but only the startups that have launched since the program started.


A startup that helps small business owners get started in the insurance market. By creating a simple contract, it allows small startups to get a quote for insurance and get coverage within a few days.


A text messaging service that uses automated language translation to translate the words of a conversation between two people in real time. It was started in 2012 by a group of PhD students and has raised just under $5 million in funding.


A tool for helping people pay off their student loans. The company has already started paying off over $3 million in loans for people who took out their student loans in the 1990s.


A platform for photography that lets users sell photos against their copyright. The startup’s co-founder, Jake Sion, says it started as an homage to the Instagram addiction many have to sharing their photos.


A startup that provides accounting software to small businesses. They started in late 2017 and have already launched in Brazil and the Philippines.


A tool that lets you explore the world of retirement savings without having to read financial statements or do any complex math. As a nudge to get you started, it’s free.


The CEO of this startup started out as a professional taxi driver and quickly realized that there was no way for him to know how to maximize his taxi revenue. He set out to solve the problem and came up with a solution. As a result, he says, “I’m making a lot more money than the taxi drivers in Bangkok, and they’re never going to tell me how to make more money.”


A startup that specializes in helping new businesses find their way, with a focus on helping small businesses get started


A startup that wants to build a global network of incubators for small businesses. Started in October, the company is currently working with a few dozen companies.


A VC-backed startup that is looking to bring financial services to the unbanked in India. The company has started piloting its technology in Chennai and Hyderabad.


A startup that helps people find the right freelance service for them, and has a platform with a “live chat” feature that helps people who don’t know how to get started.


A tool for finding out how many people have downloaded your app, and how many have used it in the past week. The founders say that it’s been integrated into 75 different apps, and that they’ve seen a 20% increase in user retention and engagement once they started using it, with a 50% increase in revenue.


Taking the speed and agility of the mobile web and developing a platform that can be used on any device, including desktops. The startup, which was started in 2013, is one of the few startups creating a truly mobile web application.


A new company that makes it easy for people to order from their favorite restaurants while they’re away, and have them delivered. It started in 2012 and announced a $1.3 million Series A in 2017. They’re growing fast.


A platform that helps new businesses get started, allowing them to get a credit line and borrow money at favorable rates from lenders.


The startup delivers everything you need to get started with your brick-and-mortar store on Amazon.


Cofounder of the company, a former commercial real estate agent, says she knew nothing about the fintech industry until she started researching it in 2017.


A company that allows you to buy and sell goods on eBay directly from within a mobile app. Founded by former Facebook exec Justin Kan, Hangers was started in 2014 and has raised $5.5 million. and has over 30,000 users.


The founders of this company started it to help people in the US and UK keep track of their medication. It’s currently available for iOS.


A startup that wants to build a marketplace where people can trade used computers. It’s already started in Brazil but wants to expand into other countries.


A company that helps small businesses get off the ground, with a library of tools that help companies with marketing, accounting, and sales. Company founders started it after seeing that many small businesses are launching on Facebook and taking on extra expenses to grow.


A company that helps people keep track of their health, fitness, and medical records by offering a scheduling and appointment system within the iPhone app. It’s been available since March but has only recently started gaining traction.


A way for anyone who wants to get into real estate investing to get started. In order to get started, you get a monthly subscription of $1,000 worth of Real Estate Investing services from a network of experts.


A platform for renting kidney donors. The company’s CEO says it has signed up over 100 patients and has started to offer discounted rates to those that pre-order and complete the process first.


A startup for working out in the privacy of your own home. Coaches are often too expensive for these types of consumers, so the app helps them get started for free.


A utility for "smart" homes from the makers of Nest, Dropcam and Honeywell. Eko is a new company that aims to bring more automation to everything from thermostats to security cameras. The company started with a thermostat that can be programmed through an app and communicate with a connected garage door, but it’s now also trying to develop a home security system that will stop someone by recognizing their face and sending a message to their phone.


A business that delivers on-demand delivery to customers with an app, and uses the money it takes in to help small businesses get started.


Pivot is a social network for women entrepreneurs. It started in 2016 as a blog that features women in the Philadelphia area, but has since grown to include a community of over 600,000 women.


A startup that builds software to automate the process of applying for a state tax ID. It was started in early 2013 and has since raised $300,000.


There are a lot of really great ideas out there, and we’re only just getting started.


A tool for sales reps to get started with cold emailing and the sales cycle.


A platform that helps brands to track and optimize their calls to action. The startup was started in May 2018 and raised a $1.6 million seed round in July 2018.


“A new way to get into the market,” according to the founders. It’s a mobile app that lets people instantly buy everything they need to get started selling on Amazon.


A company that wants to help companies take “long-form” questions, like “What should I do next” and “How do I get started”, and turn them into short, digestible answers.


A startup for multi-family buildings that aims to optimize energy usage through a more intelligent management of energy usage. The startup started in 2018 and has been featured in the Wall Street Journal, Fast Company, and Fast Company Design.


A company that helps small businesses get started on social networks. The startup funds small businesses to build their social media presence in exchange for a cut of their sales.


A startup that provides an online service where people can find out how to become an entrepreneur, get started, and other things related to entrepreneurship


Idea: A monthly subscription box for women that gives them the tools they need to be more confident and less afraid The company started off by selling a box of self-defense products (think pepper spray, tasers, whistles, and more


Idea: The founders of Recruiterbox have started a new company called Proxee, which is a “CRM for recruiters” The app promises to help recruiters source and manage candidates


Idea: A SaaS CRM for the hospitality industry The company started with $20k in the bank, and by the end of 2015 had $33,000 in recurring revenue


Idea: A holiday-specific grocery delivery service started by two former Amazon employees.