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Rather Startup Ideas

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A credit card that is funded by users rather than banks, with a cap on monthly spending.


This company is building an alternative to the social networks that people use to connect with others. Rather than posting updates about yourself, you can post updates about other people.


A company that helps employees with allergies prevent reactions to the things they eat, rather than just dealing with them after a reaction occurs.


The goal of this startup is to help consumers shop for services that match their needs, rather than relying on recommendations from friends and family. The company looks to compete with platforms like Groupon and LivingSocial by selling subscriptions that will take care of the customer. The startup is already working with a number of Wal-Mart and Kroger stores.


A new form of social networking where users input specific preferences about the people they want to meet, rather than using the usual “like” or “dislike” functions.


A Facebook-like app that lets anyone build and sell a mobile website. It’s a way for people who don’t build websites to earn money rather than create their own, and has a profitable model.


Alluvium is a company that makes artificial intelligence software for image recognition. The founders say it’s better than other tools because it was built from the ground up to work with the way humans think, rather than the way machines work.


A startup that’s building a tool for retailers to manage their sales, rather than the typical ERP tools that are meant for manufacturers


A startup that helps companies track and manage their energy usage through a holistic approach, rather than through a series of individual utilities.


A startup that helps companies focus on getting products in front of customers rather than spending too much time on marketing.


A social media platform that focuses on live video, rather than posting to a timeline after the fact. Users can watch and interact with other users live.


A company that makes it easy for brands to build and launch their own social media accounts, for free. They charge brands for the pages they create rather than charging a fixed subscription fee.


A software company that helps companies build out their marketing automation systems, allowing them to focus on the marketing tasks they know how to do well rather than managing spreadsheets.


A different kind of charging station for electric vehicles, focusing on the home. Rather than wirelessly charging vehicles, the startup's stations are stationary and have a separate charging port for plugging in phones and tablets.


A startup that wants to empower employees to make their own technology decisions, rather than giving them a limited set of options.


The idea: A mobile phone that can be powered by your body movement, rather than by a battery. The goal is for the device to be small enough to fit in your pocket, but powerful enough to run a full computer. The company was founded in May 2016 by two ex-Apple engineers.


 SaaS that helps business owners create a CRM on demand (rather than on premise and using Excel)


Idea: This startup is building a new productivity tool that lets users scroll down a page to view content, rather than clicking from one page to another The startup currently has a prototype and has already been featured in TechCrunch


A startup that allows restaurant workers to accept tips with their smartphones rather than just their cash registers


A tool that helps recruiters scale their efforts proactively, rather than reactively. The startup wants to take the headache out of recruiting, with a combination of automation, AI, and a visual recruiting dashboard.


A tool for doing data science on a continuous basis, allowing companies to pull real-time data rather than waiting for an annual report or project to happen.


A platform for HR to do recruiting in-house, rather than using an agency.


A mobile app for small businesses to find the best deals for their products. The goal is to get people to comparison shop within the app itself, rather than using Yelp, CVS, or the Amazon Alexa hub.


A startup that helps small businesses track repairs, maintenance, and replacements rather than having to rely on spreadsheets and stops receiving Ubers and other ride-share services.


A mobile ticketing app with a twist. Rather than having to enter into a ticketing website, users can simply scan their ticket and get a notification when they’re at the gate.


This personal finance startup plans to help people make better financial decisions–based on AI and behavioral science. It hopes to use machine learning to help users make better decisions based on data, rather than allowing people to just “use their gut”. The company is based in San Francisco, but is looking to hire a CTO.


A search engine that ranks content by relevance rather than popularity.


A decentralized version of Upwork, where people get paid in tokens rather than fiat currency.


A company that makes credit scores that are based on a person’s social media activity, rather than their credit history.


A micro-investment product for small investors. The startup has created a platform that allows you to invest in a portfolio of loans rather than a single loan.


An enterprise resource planning solution for small businesses that lets them share key financial data with a single dashboard, rather than using different apps on different devices.


A product that helps people spend time with a pet rather than a person


A startup that helps people get their car inspected, selling it to insurance companies as an add-on rather than for the full cost of inspection.


A company that provides “next-generation” insurance solutions to companies with higher liability risks. The company’s approach is a bit atypical, as they say they’re not “selling” insurance, but rather “managing” the risk of the company. The startup says they’re already working with more than a dozen clients with plans to expand to 20 more before the end of 2019.


A tool for creating virtual reality experiences that lets VR creators focus on the design rather than the implementation.


A platform to help people find employees, rather than cold-emailing job-seekers.


A startup that provides a way to share rental payments in the UK. The company wants to make it easy for small businesses to pay someone else’s rent rather than their own.


Notion is a platform that aims to simplify the purchase process for small businesses. Rather than buying products online, you can link their local brick-and-mortar store to the website and have the products delivered to you.


A business model and platform that allows you to focus on what you want to do, rather than worry about some of the more tedious processes like accounting, HR, bookkeeping, and planning.


Rather than outsourcing maintenance of on-premises equipment, a startup called LifeSpan develops and sells cloud-based tools that help companies manage their equipment. It’s based in Austin, Texas.


This startup wants to help facilitate the digitization of art in a way that is more focused on intangible aspects like inspiration and emotion, rather than just the technicalities of how the work was created.


A travel booking app for the US market that’s focused on building long-term relationships, rather than creating new reservations every time. It features a single price which is then split between their members.


A music app that lets you share a playlist with other people in real time, rather than sending them a link to a Dropbox or Google Drive copy.


A startup that connects customers to third-party products that can be shipped in a day, rather than weeks.


A payments company that allows you to take payments for your health and insurance over the phone, rather than on your phone or website.


A startup that is building a service that highlights the best of the media industry, rather than the best of YouTube.


A platform for businesses to sell and share content that’s been prepared for a conference or event. The startup focuses on the event marketing, rather than sales, side of events.


Idea: A startup that lets you gift someone the ability to see the world, rather than a specific destination. The startup has 2 mentors and 7 founders, all of whom have traveled the world and are building an online community of people who are making the world a better place.


 A software company that provides a way for people to use their phones to get cash from an ATM, rather than using a credit card, and earn rewards points in the process.