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Option Startup Ideas

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A startup for selling and buying used computers from other people. Users can sell their old computers in exchange for cash or trade them in for newer ones. The company provides a platform to help people sell their old computers and also offers a buy credit option.


This startup wants to build a new type of credit card for the underbanked, especially in developing countries. It takes the form of a prepaid card and is available in any currency. Given the lack of banking options in many such countries, the startup sees a lot of potential for growth.


A platform that enables online retailers to offer their customers the option to create their own exclusive in-store experiences.


This company is building a better way to help people get around crowded cities by providing real-time information on public transit options.


A startup that helps credit unions expand their lending options by lowering the cost and time it takes to get a loan.


Food delivery with the option to customize your order


A “smart mirror” for the home that helps people track their sleep quality, with an optional “sleep coach” feature.


A tool for managing employee stock options.


A startup that provides a platform for the sharing of carpooling options for people looking to get to work.


Deliveroo is a food delivery service that allows restaurants to use their app to take orders for their customers, with the option to customize the meal or package it for individual delivery. It already has 2.4 million users within the UK and a service that is growing more than 100% year-over-year.


A SaaS platform that helps companies manage their expense reports. It starts with a monthly subscription and then allows the user to create expense reports that are editable and searchable, with the option to export.


A tool for helping companies manage and sell their stock options. The company has been operating since 2011 but only recently pivoted to become a provider of grant management software.


A platform that helps consumers find the right financial options for them.


A startup that helps the millions of people who have a food allergy or are just looking for healthier options prepare meals easily.


 A company that helps employers and employees manage insurance plans. Their software allows the employer to manage a healthcare plan in a more centralized manner with less paperwork, and provides employees with a more affordable option to access healthcare.


A software company that helps companies with the tech-heavy job of finding and interviewing candidates. Clarity has a free version for small teams and a $4,000/month paid option, which it says has “well over 100 customers”.


This startup wants to be the Amazon of the home. The idea is to make a marketplace for house-goods, where sellers can list what they have and buyers can filter options and place orders.


A startup that helps people pay for things, whether it’s a ride or a cup of coffee. The startup charges a fee of $5.95/month to charge and pay for things, and there’s an option to opt in for free.


A startup that helps companies manage their online payment options, integrating them into their own payment systems.


A startup that helps large companies find the best capital financing options, and helps them connect with potential investors


A startup that wants to empower employees to make their own technology decisions, rather than giving them a limited set of options.


A software company that provides a mobile app to help people find the best parking spot at their destination. The company uses machine learning to optimize parking options, and then tracks and visualizes that data.


A startup that provides a directory for people to find local restaurants with vegan options


A startup that lets you buy, organize, and sell artwork from artists around the world, with the option of searching for art by artist or subject. ArtGen is based in New York City.


A tool to increase product adoption through better customer engagement.


The startup is building a platform for genomics data that is both more accessible, and more useful in the long run than other existing options. They are digitizing research from thousands of articles to make their platform the definitive source for scientific information.


A chatbot that can be used to verify email addresses. The startup is still looking at options on how to make money with the platform, and it’s not clear how many people are using it yet.


A digital incense burner that allows instant customized incense creations, with options to purchase pre-made incense packs.


A startup that looks for and suggests nearby food and drink options.


A startup that is building a platform to help small businesses know the best loan options at the best rates. Part of their pitch is that they’re aiming to help people in emerging markets, where banks are more expensive.


The smart contract-based system will give customers their monthly phone bill, as well as their statement of account and the option to pay online.


A delivery service that gives customers the option to order a dozen or so items from a list of popular restaurants, which will be delivered to the customer’s home or office within an hour.


A company that wants to help people find a way to use a home like a hotel. People can rent out their home for a day, two weeks, or longer, with Airbnb-like booking options.


A company that wants to build a service that lets you call up an Uber-like app whenever you need a ride anywhere. The service would give you options for the type of car to be used and then would let you track the car’s progress.


A solution for people who don’t have easy access to email, with email as an optional extra. The platform allows people to manage email by using a calendar app.


A startup that helps people check their credit score, see how it has changed, and find out new credit options.


A free app that lets users create “Mystery Boxes” for their friends. The app helps you send your friends a message that includes a link to a product or experience you’ve never tried before. The recipient then has the option to try it out for free without having to buy it.


A company that helps restaurants, bars and coffee shops optimize their ordering process. The startup’s platform lets customers search for locations, get delivery options from there, and track orders.


A platform that helps people find the best and cheapest healthcare, based on the best information available on what treatments are effective, and what providers are best. HealthMap is targeting big cities in the US that have good healthcare options and are currently underserved by them.


A health care company that makes it easier for patients to manage their health options. The startup has worked with large insurance companies and hospitals to build the platform.


A tool for people to search for home insurance, with options for low-income renters and those who have no credit history.


A digital concierge that helps people find the best options for a variety of services, including the best hair stylist, the best car service, or the best restaurant.


A new payment option for cities. The startup is giving cities a new way to pay for things, with programs that work with existing infrastructure but also with the company’s own private network.


Shoppers are no longer satisfied with the bulky, slow, and expensive payment options available today. Shift wants to provide the option of paying with cash at local stores.


An AI that helps you pick the best option for a business meeting


A startup that offers a “buy now, pay later” option for renting furniture.


 A startup that scans the web for infringing material and sends the webmaster a notification. The company says it has a team of around 30 people who monitor the web for content it believes is infringing. The entrepreneur who came up with the idea told us that the team monitors about 20,000 URLs per day, and sends notification to site owners with the option to take down the content.


A platform for matching large hotel chains with small hotels that need to do some big renovations quickly. The startup offers hotel owners a choice of different financing options that they can use to pay for their renovations.


A startup for scheduling calls to the UK’s National Health Service, offering option to use the platform to connect with a doctor in real-time.


A software platform that helps determine the most efficient way to train employees. It’s a web-based platform that lets employees log in and choose their training options, which are then ranked by an algorithm to find the most efficient way to train employees.


A platform that helps businesses create customized shopping lists. It’s free for early users, with a premium option available.


A startup that helps companies set up and manage employee stock-based incentive deals, such as 401k plans, stock options, and other financial instruments.


A platform for workers to get paid residual income for their work, with investment options that pay out nearly immediately.


A company that helps employees work remotely, and helps more companies add remote work options to their benefits. It’s a “digital concierge” with a team of 100 employees.


A financial services system for the unbanked, intended to be much cheaper and less complex than existing options. The startup is building the product for users in India and Nigeria.


A startup that wants to use AI to help you increase the value of your product photos. It wants to be a sort of digital gallery, with a tool to help you decide between multiple options for a given photo.


A startup to help people find gluten-free, vegan, and allergy-friendly options at restaurants.


A startup that aims to make it easier for employees to get reimbursed for travel expenses by letting them choose the best options for their business.


This company is helping people to give their money to the right charity. It uses an algorithm to evaluate charities to identify the best options, and has already donated over $1,000,000.


A company that allows users to create their own custom-built home security cameras. Users can select from a variety of cameras, lenses, and mounting options to create a custom system.


A startup that's building a wireless charging system that is more efficient than current options.


Idea: A startup that helps e-commerce businesses set up an online shop and streamline their payments processing, with a focus on offering recurring billing options for SaaS businesses and subscriptions


Idea: A startup that makes a lightweight, mobile-friendly way to trade options for retail investors, promising a user experience similar to Robinhood.


Idea: A startup that’s trying to make it easier for urbanites to move around their city using a variety of transportation options, from public transit, to ridesharing, to walking.


Idea: The startup is building a tool that automatically writes a person’s will and will updates, letting you track wills from multiple users in the same account. It’s built on top of a free service that lets you write a will once and store it with them. They’re aiming to replace legal representatives with their software, while still giving users the option to use a lawyer.


Idea: A fintech startup that provides consumer loans in the Philippines to customers who don’t have many credit options.


Idea: Helping event organizers make money by adding a “pay what you want” option to their ticketing.


Idea: An online marketplace of products made by independent designers. Designers can keep 90% of sales, or have the option to partner with the startup for a 40% revenue share. The startup also aims to make the discovery process easier by curating the top items from each designer.


A startup that provides a way for users to alert emergency services of their location This is meant to be used as an alternative to calling 911, which is often the default option for users in emergency


A startup that provides a monthly subscription box for women's hygiene products that don't have a lot of options out there