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A device that can measure how much a plant needs to water its roots and send that data to a mobile app.

1,015

A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.

265

A startup that is building a way to measure how well your music sounds in the club.

118

A new way to measure employee performance.

87

a tool to help people measure and reduce the impact of their social media use on their personal and professional lives. It’s been downloaded over 1 million times.

84

A software company that builds tools for companies that want to be able to measure employee productivity.

81

A hardware company building a connected kitchen to help manage and measure food preparation.

81

A startup that’s building a tool to help schools estimate their energy costs. The startup’s founders say they want to make it easier for schools to measure and manage their energy costs, but they also want to make it easier for them to implement energy saving measures.

79

A health care technology company that wants to build a device that can measure your body’s cortisol levels to determine your stress levels.

78

A company that sends workers out to measure sites for a precise fit for solar panels

78

A platform that helps brands track social media conversation and measure the effects of social media campaigns. The company is working with brands like Macy’s, Next, and Starbucks.

78

This startup is building an AI and chatbot to help marketers measure their brand’s performance.

75

AI-powered machine learning platform for the fashion industry that helps brands measure product fit and recommend products for different sizes and styles.

74

A startup that sells a device that measures the humidity in your home and helps you manage your dry air

72

An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.

69

A company that uses social media to measure sales. The company claims to be the first to use programmatic buying to measure sales.

69

A way to monitor, measure and prevent “cybercrime”. The startup is currently being used by the United States Department of Defense to fight cybercrime.

66

A startup that’s building a medical device that can be worn like a watch to measure a person’s heart rate throughout the day.

63

A startup that makes a sensor that attaches to the outside of buildings and measures the humidity and temperature for every room. The startup is currently working with a handful of commercial buildings across New York City.

62

A way for advertisers to measure the success of their ads, and for consumers to see which products get the highest engagement.

56

A tool for making it easier to measure and optimize employee productivity.

56

A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.

52

A way to measure and report on a person’s location and movements in real-time, without requiring a wearable device.

52

The company is centered around a new product called the “Activity Tracker”, which is actually a wristband with sensors that measure the wearer’s activity throughout the day. The wristband communicates with a phone that then records the data on the app. The data can then be synced with a HealthKit-enabled app for tracking progress.

51

Designed to help clients define and measure their social impact, Consequence is a software company helping nonprofits and for-profits better track their impact. It helps clients measure the effectiveness of their programs and measure employees’ impact, too. The company has a $10 million Series A, with $1 million raised in its first round of VC funding.

50

A tool that helps users track their fitness progress, measure calories burned, and connect with friends.

44

A start-up that builds small devices for the home to measure temperature, humidity, and other factors. The company is also developing an indoor location service.

43

A tool that measures a company’s chances of going under based on their current financial situation.

43

A platform that helps companies create and manage an employee group, with tools to find new hires, measure engagement, and reward engagement and performance.

42

A software company that helps businesses better define and measure the impact of their marketing campaigns. The company’s founders say their platform has already helped businesses like Blue Apron and Fandango “get more value for their marketing dollars.”

42

A wearable device that uses a sensor to measure how much CO2 each person is emitting. The startup is looking to reinvent the carbon footprint game by working with employers to offer discounts to employees who can reduce their emissions.

40

 A startup that collects data from social media networks and aggregates them into daily reports that can be used to measure the human conversation that happens on the internet.

36

A way to measure how well a startup is performing and where it should spend more money.

36

A platform meant to help businesses measure the ROI of their marketing efforts in real-time.

36

A company that conducts regular polls to help companies measure consumer sentiment.

35

A tool that helps people find and engage with influencers on Instagram with different metrics to measure campaign performance.

35

Nota is building a tool that helps companies calculate their cost of goods sold on on each unit of product they sell. The startup built a tool that can predict and measure the cost of goods sold within an hour.

31

A startup that helps women measure their menstrual cycle in a way that’s more conducive to women’s health.

30

A simple online platform to measure and compare ratings, recommendations and reviews for restaurants, bars, spas, salons and more.

28

A startup that helps businesses spend less on electricity costs by managing their energy usage (through usage monitoring and energy saving measures.)

25

Part of the problem with software is that it’s hard to measure how well an app is working. AppZilla wanted to solve that problem by building a platform for developers to track their app’s stats. The startup is focusing on mobile apps, and has already raised $1.5 million.

23

A company that makes it easier to measure and manage the environmental impact of a company’s operations.

21

A Wi-Fi-enabled fitness tracker that allows the user to measure their body fat percentage. When paired with Omron’s blood pressure monitor, it can also provide access to one’s general health history.

21

This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.

15

A company building a $10,000 smart kitchen device that can track and measure food production, helping people get to know the nutritional value of their food, and making it easier to cook healthier food.

8

A tool for measuring and tracking performance on social media. The startup wants to help social media managers measure the impact of their efforts, and get a better sense of which tweets are performing well.

-1

Idea: A company that makes a $300 tool to help farmers measure soil quality.

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