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A device that can measure how much a plant needs to water its roots and send that data to a mobile app.


A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.


A startup that is building a way to measure how well your music sounds in the club.


A platform that helps brands track social media conversation and measure the effects of social media campaigns. The company is working with brands like Macy’s, Next, and Starbucks.


a tool to help people measure and reduce the impact of their social media use on their personal and professional lives. It’s been downloaded over 1 million times.


A new way to measure employee performance.


A hardware company building a connected kitchen to help manage and measure food preparation.


A software company that builds tools for companies that want to be able to measure employee productivity.


A startup that’s building a tool to help schools estimate their energy costs. The startup’s founders say they want to make it easier for schools to measure and manage their energy costs, but they also want to make it easier for them to implement energy saving measures.


A company that sends workers out to measure sites for a precise fit for solar panels


A health care technology company that wants to build a device that can measure your body’s cortisol levels to determine your stress levels.


An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.


AI-powered machine learning platform for the fashion industry that helps brands measure product fit and recommend products for different sizes and styles.


A startup that sells a device that measures the humidity in your home and helps you manage your dry air


This startup is building an AI and chatbot to help marketers measure their brand’s performance.


A way to monitor, measure and prevent “cybercrime”. The startup is currently being used by the United States Department of Defense to fight cybercrime.


A startup that makes a sensor that attaches to the outside of buildings and measures the humidity and temperature for every room. The startup is currently working with a handful of commercial buildings across New York City.


A company that uses social media to measure sales. The company claims to be the first to use programmatic buying to measure sales.


A tool for making it easier to measure and optimize employee productivity.


A startup that’s building a medical device that can be worn like a watch to measure a person’s heart rate throughout the day.


The company is centered around a new product called the “Activity Tracker”, which is actually a wristband with sensors that measure the wearer’s activity throughout the day. The wristband communicates with a phone that then records the data on the app. The data can then be synced with a HealthKit-enabled app for tracking progress.


A way for advertisers to measure the success of their ads, and for consumers to see which products get the highest engagement.


Designed to help clients define and measure their social impact, Consequence is a software company helping nonprofits and for-profits better track their impact. It helps clients measure the effectiveness of their programs and measure employees’ impact, too. The company has a $10 million Series A, with $1 million raised in its first round of VC funding.


A tool that measures a company’s chances of going under based on their current financial situation.


A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.


A way to measure and report on a person’s location and movements in real-time, without requiring a wearable device.


A start-up that builds small devices for the home to measure temperature, humidity, and other factors. The company is also developing an indoor location service.


A software company that helps businesses better define and measure the impact of their marketing campaigns. The company’s founders say their platform has already helped businesses like Blue Apron and Fandango “get more value for their marketing dollars.”


A tool that helps users track their fitness progress, measure calories burned, and connect with friends.


A platform meant to help businesses measure the ROI of their marketing efforts in real-time.


A platform that helps companies create and manage an employee group, with tools to find new hires, measure engagement, and reward engagement and performance.


A way to measure how well a startup is performing and where it should spend more money.


A tool that helps people find and engage with influencers on Instagram with different metrics to measure campaign performance.


A company that builds software to measure and predict the performance of brands


A wearable device that uses a sensor to measure how much CO2 each person is emitting. The startup is looking to reinvent the carbon footprint game by working with employers to offer discounts to employees who can reduce their emissions.


A simple online platform to measure and compare ratings, recommendations and reviews for restaurants, bars, spas, salons and more.


 A startup that collects data from social media networks and aggregates them into daily reports that can be used to measure the human conversation that happens on the internet.


A company that conducts regular polls to help companies measure consumer sentiment.


A startup that helps women measure their menstrual cycle in a way that’s more conducive to women’s health.


Nota is building a tool that helps companies calculate their cost of goods sold on on each unit of product they sell. The startup built a tool that can predict and measure the cost of goods sold within an hour.


A startup that helps businesses spend less on electricity costs by managing their energy usage (through usage monitoring and energy saving measures.)


A SaaS platform to help companies set up and easily manage and measure employee wellbeing programs, as well as provide advice on setting up these programs.


Part of the problem with software is that it’s hard to measure how well an app is working. AppZilla wanted to solve that problem by building a platform for developers to track their app’s stats. The startup is focusing on mobile apps, and has already raised $1.5 million.


A company that makes it easier to measure and manage the environmental impact of a company’s operations.


A Wi-Fi-enabled fitness tracker that allows the user to measure their body fat percentage. When paired with Omron’s blood pressure monitor, it can also provide access to one’s general health history.


This is a platform that helps companies manage their risk, allowing them to measure and control their exposure to risk, in an easy to understand way.


A digital health platform that helps patients track their blood pressure, heart rate, and other measurements. The idea is that it’s less expensive, and easier to use than the existing devices, which are used by a small percentage of the market.


A company building a $10,000 smart kitchen device that can track and measure food production, helping people get to know the nutritional value of their food, and making it easier to cook healthier food.


A mobile app that allows people to measure how much energy they are using, from the comfort of their own home, for a small fee.


A project created by YC alum Eric Migicovsky, it’s a device that can measure your physical activity and communicate with your smartphone.


Employers can access a single dashboard to track their employee’s performance. Performance is measured across different channels, including time spent at work, friend requests, and the effectiveness of their social media presence.


A DIY kit that lets users measure and diagnose DIY electrical problems.


A product that combines a “digital kitchen scale” with a connected kitchen appliance. The goal is to make cooking more precise; for instance, you can measure the exact amount of rice you’re using.


The startup wants to make self-controlled health management a reality by bringing patients to doctors once they’ve self-monitored and measured their health regularly.


A company that is building a platform — dubbed “the People’s Portal” — to allow small business owners to easily connect with the customers who use their services. The company will also offer a suite of tools that can help small businesses track and measure their customers.


A platform that allows advertisers to track and measure their Facebook ad campaigns, which is estimated to be $16 billion in ad spend.


A startup that measures and reports on the ethics and practices of companies and organizations. The startup shared a solution to a problem in which consumers and companies aren’t aware of the impact of their purchasing decisions.


A tool for measuring and tracking performance on social media. The startup wants to help social media managers measure the impact of their efforts, and get a better sense of which tweets are performing well.


Idea: A company that makes a $300 tool to help farmers measure soil quality.