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Loyalty Startup Ideas

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Imagine an app that tells you when all of your favorite brands are offering some new deal. With their tech platform, the company is building a business that runs “brand-specific loyalty programs.”


A b2b cloud-based platform for building and managing customer relationships, helping businesses to better interact with their customers and increase customer loyalty.


A startup that helps customers change loyalty cards without physically going to the store.


A digital loyalty program for retailers that rewards consumers for their loyalty.


This app lets users shop at top retailers with their phone camera. The app allows you to scan a barcode and then shop on the same day. The app works with 25 major retailers like Sephora, Amazon, and Bloomingdale's to manage loyalty and reward programs.


A tool for businesses to manage customer programs, offering features like email marketing automation, loyalty programs, and more.


A startup in Singapore that helps online merchants keep track of their customers’ loyalty points.


This is a loyalty platform for businesses, with a twist: users only get points for small purchases. The company claims it’s already profitable.


A travel rewards app for frequent travelers that links to loyalty programs and airlines.


A software-as-a-service provider that allows restaurants to create, manage, and promote their loyalty programs.


A B2B SaaS platform that helps companies establish a “loyalty ecosystem”. It’s a subscription based platform that connects people with companies and brands they’re loyal to.


In theory, this company can help retailers build better loyalty programs for their customers. Instead of rewarding customers with discounts and other perks, this startup says it can help retailers build loyalty programs that allow customers to earn rewards and discounts based on how often they visit the store.


This company is a cloud-based loyalty program that rewards users for everyday purchases, like a cup of coffee or a movie ticket.


A software platform that uses machine-learning to help companies build customer loyalty programs.


The startup is building an e-commerce platform that allows customers to buy flowers and plants online, with an emphasis on freshness. The plant and flower merchants use the platform to sell their wares, while the customer is incentivized with loyalty points and coupons.


This startup is building a digital loyalty program for hotels that aims to cut down on fraud.


A tool that provides an interface to connect to third-party data sources, like credit cards, loyalty programs, and other apps, to produce a complete customer profile.


A company that wants to solve a problem for small businesses: they’re struggling to get their customers to pay. Shopin makes it easier to create a loyalty scheme for their customers by helping them create a personal account and tie it to their business account. Shopin also has a small business version that can help businesses combine rewards programs from multiple platforms into one.


An e-commerce company that aims to help improve customer loyalty by providing discounts and other benefits for frequent users.


The startup is building a marketplace for social and environmental benefits that companies can offer to their customers. The idea is that companies can leverage these “social benefits” to boost the loyalty of customers who want to do the right thing.


A startup that builds on the idea of “loyalty as currency”, where they reward users with points and coupons for their loyalty.


A loyalty app driven by a points system. Loyalty points can be earned and redeemed at over 3,000 retailers including Target, Best Buy, and Whole Foods. The startup says they are adding new retailers every week.


A platform that allows developers to build and sell applications for companies that want to offer or manage a loyalty program.


A perk-based loyalty and rewards platform for merchants and brands


A startup that wants to build a discount drug pricing loyalty card with a goal of reducing the cost of prescription medications by up to 50%.


A shopping app in India that helps users buy online and has a loyalty program. The startup has a reported 4 million users.


A subscription-based loyalty card company that helps people earn reward points and redeem them for real goods and experiences (like $20 off your next coffee)


A software company that helps companies like restaurant chains track and improve customer loyalty, as well as use the data to segment customers into groups that can be targeted with different marketing.


A mobile loyalty program on the city’s streetcars. Citymapper has a small but active mobile app for iPhone and Android devices that is a map of the subway and bus system in London. The company is also building a loyalty program that rewards users for using it.


A startup that makes it easy to buy and sell gift cards, gift cards, and loyalty cards. The startup is building a platform to make the buying and selling of gift cards and loyalty cards easier.


A customer management software for online retailers, allowing them to run customer loyalty programs and reward their customers for purchases.


A company that allows teams to share and collaborate on customer loyalty programs and rewards.


A next-generation payment and loyalty system that uses AI to recommend which customers will spend more. The company creates a “composite” of customers based on their buying and a variety of other data points.