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Essentially Startup Ideas

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A startup that is building a consumer-facing app that’s essentially a data-driven diary. The startup wants to help people understand what they’re eating, how much they’re exercising, etc.


HousingBridge is building a new kind of mortgage broker, which essentially performs mortgage origination services for large banks. The company is headquartered in New York and has offices in Chicago and San Francisco.


A platform for backpackers to connect with people and earn money, essentially.


A company that’s looking to disrupt the insurance market by providing a platform for users to buy and sell insurance plans across the web, essentially creating the world’s largest market for insurance on the internet.


A startup that helps people create and sell custom clothing through a web browser without having to design the entire garment from scratch. Loom wants to help consumers sell their clothing as a service — it’s essentially an Uber for fashion.


The startup uses digital technology to help prevent fraud in the food supply chain, essentially helping to prevent food poisoning in a way that’s less intrusive than the E. coli outbreak that occurred in the fall.


A company that helps employees get paid even if their company is out of money. A startup called Yieldbot essentially acts as a middle man between companies and their employees.


Ex-Google engineers are building a new living room device they call the “Echo” that’s essentially a giant voice-controlled speaker. The device is a stripped-down, Google-made version of the Google Home, and can be controlled by voice, music, and TV apps. It’s set to launch in November.


A company that makes a smartphone app that is essentially a robo-advisor. The startup will use data from the app to make recommendations for the user.


A startup that makes it cheaper and faster for online businesses to choose the best suppliers. It’s essentially a marketplace for business to compare suppliers.


A personal computer for managing back pain. It’s essentially a smartphone that sits on a medical table and provides a diagnosis, treatment recommendations, and a system for collecting patient data.


This startup is building a platform for restaurants to manage their staff’s schedules and payments. Redshift is essentially a company payroll app that helps restaurants manage their scheduling and payroll in a scalable way.


“A product discovery platform for product teams”. It’s essentially like a resume manager that lets you see what your peers are doing in other companies, and gauge how you stack up against them.


A startup that allows people to make local videos, and then sell them to advertisers, essentially turning them into a YouTube-style video creator.


A digital platform to track the condition of your car’s parts. It’s essentially a modern version of a mechanic’s notebook.


 A startup that wants to help people use their own existing content as a source for their brands. It’s essentially a feed builder for social media, where a user can build a feed from their own feed. The startup’s founders say they’ve reached 10,000 users right after launching, and have doubled in size in the past month.


This platform provides a way for people to “pay friends with bitcoin”, essentially allowing you to transfer money to a friend in a peer-to-peer way.


A tool that helps make sharing a central focus of a workplace environment. It’s essentially an internal messaging system for companies that use Slack.


The startup is building a full-stack platform to help companies manage their own internal customer service, essentially taking the customer service team out of the sales cycle.


Free-to-play game that’s essentially a “Neverwinter Nights” clone, allowing players to create their own character and craft their own story. Their goal is to allow players to create entirely unique experiences. The game will launch on Steam later this year.


A breadcrumb-based application that helps you find the nearest bakery, bakery cafe, or bakery cafe cafe. It’s essentially a Yelp for bread.


A company that helps other companies create and use “smart contracts”, essentially creating decentralized software that runs on the blockchain and helps solve business problems.


A platform designed to help independent musicians, record labels, and music supervisors build digital distribution platforms. It hosts collectives, which are essentially websites for independent bands, allowing artists to share their music, playlists, and receive royalties.


Idea: An automated platform for “in-app” marketing and advertising. Essentially, the startup lets brands advertise inside of other apps, and then track whether those ads successfully inspired users to install the sponsored app.