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Channel Startup Ideas

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A small business marketing strategy and planning tool that lets small businesses measure their marketing performance across all channels. It started by focusing on social media and has expanded to include web traffic and content marketing, email marketing, and paid search.

284

A startup that is working on a location-based ad platform. Their pitch is that they are the only ones building a smart ad stack that works across all channels, including the web, apps, and the physical world.

99

A platform that helps ad agencies, marketers, and agencies reach people across multiple channels based on their interests, without having to find their personal email addresses.

97

A startup that uses machine learning to help brands identify the best time to post to their social media channels.

94

Building a chat interface that relays data over a secure encrypted channel, so that people can chat and share files securely, and also build a platform for developers to build their own encrypted messaging apps.

89

Web-based technology for managing and publishing content across all of a business’s digital channels.

87

This startup wants to make it easy for small-business owners to sell their products and services through their social media channels.

87

A portfolio of music and lecture channels that are available for 24/7 streaming.

86

A startup that wants to help businesses create video marketing content inside of a Slack channel instead of a separate app or website.

85

A startup that is developing a platform that helps creative agencies, brands and agencies capture and broadcast videos with social media. The idea is to help brands showcase their work and have the material distributed through a variety of channels.

85

A startup that’s building out a platform to help users with recurring payments like subscriptions and digital products. The product helps people manage their recurring payments, and is already being used by 65,000 users with 30,000 active channels.

85

A messaging app that allows users to set up channels for different topics of discussion, including “buddy” channels.

84

A startup that makes it easier for brands to manage their PR, social media, and content distribution in one place. The startup is building a ‘media dashboard’ that allows brands to manage all their social media and PR channels, and track their performance.

83

A startup that provides a suite of mobile-first eCommerce tools to help drive business growth. They’re building a platform to help brands create a single, seamless customer experience across all sales channels including online, mobile, social, in-store and in-app.

83

A platform that helps you make never-ending, premium video content for your YouTube channel. It allows creators to generate content and not worry about the ad revenue.

80

A tool to increase employee engagement without creating a company Slack channel.

78

A SaaS service that helps companies build marketing automation programs that work for their specific channels.

76

This is an omnichannel platform to help retailers connect with their customers directly, in order to grow sales and better manage inventory.

74

A platform for creating and publishing video content with multiple channels. The startup, which was founded in August, is building on the video-sharing platform LIV. It lets users create and publish video content via a combination of Instagram and Facebook.

74

A way to track the progress of a storm through social media and other channels.

74

A startup for selling products across web and mobile channels.

72

A startup that offers a platform that allows subscribers to pay for new channels using their trial subscription. This allows them to add all the channels they want without paying a bundle of money.

70

The startup offers a single, secure online platform for business to communicate with customers. It allows for quick, real-time communication to be channeled into a customer’s inbox.

69

The startup is building software for waste management companies that allows them to track, manage, and channel their waste, from the moment it’s generated to the moment it’s disposed of. The startup is working with clients like Recyclart and others.

69

A startup that aims to make it easier for newsrooms, news publishers, and TV channels to collaborate on sharing content and distribute video. They focus on sharing video content, and do so in a way that Twitter and Facebook can’t.

69

This startup is building a platform intended to help e-commerce companies manage their inventory across different channels.

68

The startup is creating a way for marketers to track their digital marketing campaigns across multiple channels and learn a lot about their customers along the way.

66

A company focused on helping companies find and recruit people who create content like blogs, podcasts, or YouTube channels. Content creators have to manually fill out applications and get approval from the startup to be on their platform. The startup has already raised $100,000 and is looking for more investment.

61

A paid content platform for YouTube channels that enables content creators to generate revenue from their efforts.

61

A product management team that helps companies manage content across all their different channels.

58

A startup that “provides an AI-powered, ad-free content-based search experience for social media that allows users to see engagement, content, and activity across multiple social media channels and news outlets.”

58

A new channel for people to sell their old books for profit

56

A B2C company for connecting a business’s different channels of communication and marketing.

54

The startup is building a tool to help people find the best TV deals in their area. It’s a list of TV channels and websites that aggregate the best prices for TV channels. The startup is based in the UK, and is also looking to expand into Europe.

54

As Seen On TV is a YouTube channel that reviews and shares videos from the shows that air on TLC, the Discovery Channel, and History Channel. It was founded in January 2015.

54

A self-service multi-channel marketing platform that works across social, email, and traditional channels.

52

A startup that built an app that enables people to create custom messaging channels on WhatsApp. The startup, which has already raised funding from Y Combinator and other investors, is currently working with WhatsApp to enable its customers to sell premium products in their chat channels.

51

This startup is built to help programmatic marketers manage their tune-up purchases. The startup claims to help retailers with multichannel inventory, real-time fraud detection, and daily auditing.

49

A startup that lets you track the performance of different marketing channels and send that data to your team so they can make decisions in real-time

46

A company that helps companies create content marketing campaigns across all of their marketing channels — from email marketing to social media marketing to paid media.

45

A platform for building out a SaaS-enabled multi-channel marketing campaign. The startup is now focused on developing its own SaaS product.

43

If you’re a regular user of Basecamp, you might like the new Slack integration that lets you do almost everything you can do in Basecamp using a Slack channel. The startup is building a Basecamp for the Slack crowd.

42

A SaaS app that helps anyone create a custom cable channel for Slack, built on top of the existing Slack API.

34

A company that helps companies with procurement and procurement managers, by offering a digital channel through which employees can request products and services.

34

A Slack clone for the enterprise, where teams can create their own channels and invite members to collaborate.

33

A social network for people who want to earn money by sharing photos of themselves through a variety of different social channels.

33

A standalone browser that integrates with the Slack team chat app. It allows users to create polls, polls that can be used in other Slack channels, and even polls that can be customized to display a specific emoji when they’re answered.

32

A software platform to help brands sell directly to consumers, using various channels including email, text, or social.

27

A company that helps people create high-quality videos for their websites and social media channels.

25

A way for teams to create private Slack channels, with premium features like call-in and call-out.

24

This startup is building a platform that aims to help small businesses connect with global clients and distribution channels.

22

Employers can access a single dashboard to track their employee’s performance. Performance is measured across different channels, including time spent at work, friend requests, and the effectiveness of their social media presence.

21

The startup is building a chat app aimed at social media influencers, driving better engagement on their social media channels.

21

A B2B startup that aims to provide a B2B version of Slack, which would allow companies to create channels for everything from HR to marketing. The startup is currently only in the pilot stage.

20

The startup is building a platform for users to share their “likes” and “favorites” across all social media channels. Nuzzel supports Facebook, Twitter, and LinkedIn, and offers a way to see what is trending across all three services on one page.

20

A project management tool for teams that allows them to create their own Slack team channels.

19

A startup that wants to provide a platform for retailers to sell their products on their own websites and market them via their own social media channels.

19

A tool for marketers to collect customer feedback across multiple channels (web, email, phone, social media, etc.) and turn it into actionable data. The tool is meant to be used by marketers to help them improve their marketing strategies.

19

A startup for people to create and manage YouTube accounts on behalf of their colleagues. The startup lets users control YouTube channels and share the videos on their behalf.

18

“Echo” is a new retail platform that allows customers to buy goods from a selection of over 1,000 brands, with a selection of goods from 70,000 product designers. In addition to a platform for customers to search for things to buy, Echo also offers a sales channel for retailers.

18

The company helps streamers make money by renting out their Twitch channels. For example, the company will help streamer joan_j. make a living by helping her stream her game and get paid in advance for it.

17

A tool that allows people to create a video of their daily activities, like going to work or getting groceries, and post it to a social media channel.

17

Patagonia has been in the YC program since 2010. The company sells backpacks and other outdoor gear through retail and wholesale channels in the US and internationally.

17

A startup that’s building a platform that lets people connect to local artisans, which it uses to sell their products. It has a Slack channel for vendors, and will be launching a “shop local” app in partnership with local government in September.

17

A startup that offers digital marketing, tools to help optimize existing channels, and help with marketing strategy.

17

A software company that makes “tools that help the world’s leading brands and agencies build and run their multi-channel customer engagement programs.”

16

Idea: This startup is building a content-creation platform for podcasts Users can record a podcast right from their web browser, and the startup’s AI will do the rest The company is currently working on a feature that will let users easily subscribe to podcasts by just typing in their email address — much like the way that users can subscribe to YouTube channels by just entering their email address

15

A suite of AI tools for retail, based on machine learning and natural language processing. The startup has built a platform to help brands manage messages and marketing automation for their marketing channels.

15

Software that helps companies manage the distribution of their products to multiple distribution channels.

15

A startup that allows businesses to hire freelance graphic designers from their Slack channels, who can pull from a pool of designers on demand.

13

A startup for people to get online-only TV channels. They currently have 1,000 subscribers.

13

A digital media studio that helps brands develop their own digital content, then distribute it through various digital channels.

12

Builds YouTube channels for brands.

11

A customer service API for multichannel retailers.

11

ChatOMatic is building a chatbot for Slack channels that can automatically write status updates, notes, and reminders for users.

10

A digital platform that gives brands the ability to curate, share, and promote content across multiple channels. It’s like Facebook’s “Explore” but for Instagram. The founders say they’ve built a team of over 100 people and are looking to raise $15 million.

10

A digital sales channel for small retailers with sales under US$2 million.

8

A digital platform that helps brands manage their branding, social media, and messaging across all channels.

8

A hybrid of Slack and Telegram, where users can chat with each other and their channels on the platform, and the company’s bots can do more dynamic tasks on the side. It’s currently available for beta on iOS.

7

A tool to aggregate and syndicate news articles to multiple social channels. The startup wants to help journalists write articles first and post to multiple sites.

5

Idea: A better omnichannel shopping experience for fashion

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Idea: A platform for consumer brands to easily launch and manage short-form video channels, aimed at the short-form video creators

-1

Idea: A company that helps brands manage their “influencers”, a new media channel that has emerged alongside more traditional ones like print, TV, and radio. There aren’t many tools for brands to use to manage this new channel, and the team wants to solve that problem.

-1

Idea: This startup is building an application that helps call centers handle chat/chatbot conversations with customers. It’s a way to help them navigate inquiries that come in via different communication channels.

-1

Idea: A digital platform for physical businesses that enables them to manage their inventory, pricing and promotions in one place and across multiple channels. The company has $1.3M in revenue.

-1