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Behavior Startup Ideas

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A machine-learning based platform that can predict the likelihood of you turning into a customer by looking at your behavior on other sites.


Idea: A credit card that rewards people for healthy behavior


A web-based platform for financial planning, with an AI that helps users make better financial decisions through behavioral psychology.


A startup that helps users better manage their moods and emotions, using a combination of cognitive behavioral therapy and mindfulness.


The startup is building a self-learning AI that can help brands predict customer behavior and determine what products to sell.


A tool for modeling and simulating the physical behavior of interaction with a product, with a focus on wearables. The startups aims to allow customers to model wearables in a way that’s more intuitive than the current alternatives


An AI-based platform for helping companies measure and understand the impact of their employees’ spending and behavior.


A CRM for retailers that uses machine learning to predict consumer behavior and then recommend what products to sell based on their past purchases


A startup that is using data analytics to help small businesses make better decisions. The company says it can help a company make a better marketing decision by determining which of their customers are the most likely to buy, or which of their products are most likely to be sold, based on behavioral data.


A startup that uses AI and machine learning to help companies predict their customers’ behavior, and to craft customer experiences better suited to those behaviors.


An adtech startup that provides a way for publishers to target users based on their browsing history, to help them understand their behavior and improve their ad content.


Wooji is building a cloud-based platform for pets that collects pet health and behavior data from sensors and analysis software.


A startup that wants to get a person into the driver’s seat with a new way to track driving behavior using mobile phones. It’s a bit like the sorts of things that Sonar and others are building.


Founded by two former McKinsey consultants, Talent App is a startup that helps companies find the best candidates for roles using ATS technology. Talent App is a membership-based service that includes features like a powerful candidate analytics tool, a job board, and insights into candidate behavior.


 A security/protection service for businesses, working to identify threats and mitigate them before they become a problem. The company has an AI component that’s meant to flag risky behaviors in real time, and has a proactive component that flags any unusual activity.


A company that provides AI-powered technology for online retailers, including an AI-powered website that can automatically suggest new products and changes to products based on consumer behavior.


An AI-driven platform to create a healthy work environment. The app uses machine learning to analyze employee behavior at work and at home, and then gives employees a set of actions they can take to improve their health and productivity.


A “disruptive” startup that uses artificial intelligence to teach robots how to sort and adopt new behaviors.


A tool that helps companies increase productivity by analyzing and optimizing their user's behavior.


This personal finance startup plans to help people make better financial decisions–based on AI and behavioral science. It hopes to use machine learning to help users make better decisions based on data, rather than allowing people to just “use their gut”. The company is based in San Francisco, but is looking to hire a CTO.


A company building a tool for sites to accurately measure page views and clicks, as well as help them gain better insights into user behavior.


 The startup is building an intelligent vending machine that allows consumers to receive personalized offers based on their offline behavior.


A company that powers the chat experience in messaging apps. It allows users to completely customize the appearance and behavior of their chats, especially with respect to things like changing background colors and fonts.


A startup that’s giving employers a way to document and monitor employee behavior, from performance issues to safety concerns. It’s a little like a human-resources app and a security camera in one.


A startup that uses artificial intelligence to create a set of data driven, predictive models that can be used to predict possible customer behavior.


A startup that helps clients manage their email marketing campaigns by creating ‘trigger’ emails based on specific customer behaviors.


An AI-based assist-ive technology for elderly patients. It’s built on Amazon’s Alexa platform and uses artificial intelligence to predict what the doctor will say before he says it, allowing the patient to adjust their behavior based on the doctor’s instructions.


A way to track dog and cat behavior. The startup is building a technology that monitors pet behavior, including sleep patterns, mood, and exercise.


A cross-device analytics startup that collects and analyses data on user behavior across a variety of devices.


An artificial intelligence engine for the U.S. Air Force. The startup uses machine learning to predict the behavior of drones in a given environment.


An animal behavior startup that’s using “machine learning and natural language processing” to analyze the behavior of animals and use that data to train animals to perform in new environments. The startup has raised $1.4 million and has worked with organizations like the National Zoo, Smithsonian, and National Geographic.


An analytics tool for product managers to track user engagement with their products. The company wants to make it easy to track user behavior and design.


A startup that aims to make it easy for HR teams to identify potential candidates using behavioral analytics.


A digital agency that helps clients optimize their customer acquisition and retention through a combination of data, analytics, and behavioral science.


A company that helps retailers in India make money on data they collect on customer behaviors. Currently, they’re using the company’s software to manage their cash desks in stores.


A platform to connect law enforcement and schools to reduce the risk of school shootings by allowing for anonymous tip-offs on students with behavioral issues.


A team of futurists based in Tel-Aviv, Israel, that uses data science to predict how human behavior will change in response to various technologies.


A startup that wants to give businesses a way to predict new customers based on the behavior of previous customers.


A startup that helps individuals focus on their goals by making it easier to link behavioral data to tasks.


A self-learning AI engine that’s aimed at predicting customer behavior and building loyalty.


This startup is making a tool to help people track their buying behavior and improve their decisions. It counts companies like Wal-Mart, Coca-Cola, and Nike among its customers.


A startup that’s building a platform to help retailers better understand their customers. The idea is that retailers can use the platform to track customer behavior, and then use that information to better understand what’s going on inside stores and why customers are making the decisions they do.


A startup that wants to use AI to figure out who has a change in behavior is an addict and who has other underlying illness like depression. The startup uses data science to work out what’s causing changes in behavior and figure out whether it’s a symptom of a mental illness.


 A company that uses big data to help companies identify employees who are at risk for being insubordinate or having other behavioral issues. Their app  is combining behavioral science with AI to identify troubled employees.


The startup makes it easier for schools to manage their student schedules and handle student behavior.


 A company that helps companies with digital marketing by providing software and data to help them better understand customer behavior.


A video series that helps people make better decisions by evaluating their past behavior to predict what sort of decisions they’ll make in the future.


A company that uses a personalized approach to help a person change a habit by writing a custom program to help an individual cut down on a certain behavior.


“A first-of-its-kind consumer credit-scoring product that’s powered by behavioral science.”


A tool for merchants to better understand their customers and build out personalized loyalty programs based on their shopping behavior.


A company that says it uses behavioral economics to help people make better choices.


Building an online platform that allows companies to manage their employee’s “health and wellness behaviors”.


A platform that lets users control their own social media behavior, alerting them when they’ve been “spammed”.


A platform that aims to “help advertisers better target specific people based on their behavior, location, interests and demographics.”


A company that takes data from sensors embedded in the environment and uses machine learning to power a dashboard that allows easy tracking and prediction of behavior.