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Advertising Startup Ideas

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A team that creates digital advertising for brands. The startup says they have over 1,000 clients including companies like Ford, Sony, and General Electric.

231

The founders of this startup say they are “building the first truly global, blockchain-based, decentralized and transparent peer-to-peer marketplace for advertising.”

116

Idea: A platform for making, distributing and monetizing augmented reality (AR) and virtual reality (VR) games The company says it’s already built over a dozen AR and VR games and is currently monetizing them through app stores, advertising, premium content, and in-app purchases

112

A startup that provides marketing services for small businesses, with a focus on Facebook advertising.

106

In the US, over $15 billion is spent on advertising for pet care services, but there is currently no app-based service that lets you find a good pet sitter. Pet Care Hero wants to be the first.

104

A startup that wants to build a system that uses machine learning to help businesses with advertising.

103

A company that builds “smart in-app advertising” for mobile games.

102

A company that makes it easier for retailers to offer discounts on products, allowing them to promote sales without advertising.

101

A startup that allows anyone to create and promote a podcast, and then earn revenue through advertising and sponsorships

98

A digital advertising company that helps companies sell directly on Facebook

98

A startup helping small businesses create their own, more profitable, online marketing campaigns. The company helps small businesses with organic content creation, on-page SEO, and paid advertising. It’s currently looking for top-level talent.

94

A solution for marketing and advertising products to people shopping on Amazon.com

92

 A company that integrates traditional and social media advertising, for smaller brands looking to do more with less.

92

A platform to create a digital marketing and advertising agency for small business owners.

90

A platform for creating individualized content in bulk. It helps small businesses create advertising campaigns through its machine learning based technology

90

A company is planning to launch in August 2020, working on a way to better integrate ad tech, which often gets in the way of native advertising.

87

A platform that helps big agencies and brands to get the best media deals at scale. The company is now only looking to work with publishers, content creators and agencies. It would give publishers more visibility into advertising deals in order to improve their sales and marketing strategies.

86

A platform that connects brands with influencers for advertising, sponsored content, and social media campaigns.

85

A cloud-based platform that allows businesses to sell merchandise using paid advertising, sponsored content and interactive social ads.

84

A platform for programmatic advertising, helping buyers target ads at businesses based on their size, location, and other criteria.

81

Unbounce isn’t selling directly to customers, but instead to small agencies and marketers that want to hire them to do their advertising.

80

A “checking card” to help startups get paid. It’s a card that can be used for all of a company’s purchases, including things like affiliate marketing or advertising.

80

A new way to buy and sell media. The company wants to provide a new lens on marketing and advertising and help brands use data to reach consumers more effectively.

78

The high cost of online advertising means that marketers struggle to find the right people to reach with their ads. Yieldly wants to automate the process of finding the right people, using a system of algorithms that finds the right person to target for the right job, based on the criteria the company needs.

77

A startup that sells a subscription service that sends someone to clean your house once a month. The startup is advertising the service on Facebook, reaching a lot of potential customers that have seen its ads and are interested in it.

77

A “native advertising” platform that allows publishers to create and share native video ads that look like the video content they’re promoting.

77

An ad tech company that’s building a new technology that they say has the potential to significantly change the way digital advertising is purchased and sold. The company’s technology has the potential to revolutionize the digital advertising market by giving advertisers complete control of their ad campaigns, directly from their desktop and mobile devices.

77

An API that makes advertising and marketing more efficient. “We’re trying to make it easier for marketers to manage campaigns,” says the company.

77

A “Facebook for Real Estate” that combines a platform for real estate agents and sellers to find buyers and sellers with a native advertising platform (similar to Rent.com) that lets companies manage their presence on the site.

75

An SaaS data platform meant to help companies understand what types of influencers they should be advertising to and which ads are effective.

75

A provider of “AI-empowered” imagery for advertising, which identifies and tags objects in photos to generate ad campaigns.

73

A new service that offers a way to automate marketing tasks like advertising, email marketing, and follow-up/updates.

73

A chatbot-based service that helps businesses sell to those in their target markets. Founded by two Interactive Advertising Bureau employees, the company wants to build “your friend in advertising” — a tool that helps you buy a product or service with a personalized conversation.

71

VaynerMedia is an advertising agency that has pivoted its business into a platform for influencer marketing, with the goal of creating “a financial engine” for influencers, allowing them to monetize their content.

71

A startup that helps people choose and set up online advertising campaigns, including cost-per-click (CPC), cost-per-thousand (CPM), cost-per-action (CPA), and cost-per-install (CPI).

67

SolveMedia works with brands on digital advertising, and also helps them build out their own digital marketing systems.

66

A startup that’s building a platform for online consumer engagement campaigns. It also aims to bring more transparency to the online advertising industry.

65

A new take on digital advertising that seeks to take over the desktop space. The founders say it’s the first product that can put advertising on every desktop screen. It’s also intended to be a “frictionless” experience for users, removing the need to navigate multiple ad networks or pay for ads.

64

A SaaS platform that helps consumers and businesses manage their advertising and marketing budgets and track ROI.

64

This startup is building a financial tool that helps companies manage all of the money they spend on advertising. The startup converts all of that data into digital marketing reports and services.

63

A platform for selling advertising through instant video. The startup wants to build a video site that allows brands to sell ad space through auto-pilot videos.

61

This startup is building a platform for location-based mobile advertising aimed at driving in-app purchases and attracting shoppers. The startup is currently focused on shopping malls in the US, but they have plans to expand to other verticals.

61

It’s a brand new concept in the world of advertising, using the “perks” of a travel-based credit card to show you ads you’d be interested in on a flight.

58

A company that wants to help businesses advertise on their own websites. It offers hosted advertising and a platform to create custom ads.

58

A company that collects and analyzes data on the social aspects of digital advertising in order to optimize the process.

57

A startup for businesses to do online marketing and advertising for themselves, including things like advertising on Instagram.

56

Connecting a company’s marketing and sales efforts through a single platform. The startup is looking to connect sales with marketing, allowing companies to track the effectiveness of their marketing efforts and the ROI of different types of advertising.

56

A startup that helps Facebook pages and Instagram profiles monetize with advertising.

54

A platform for data-driven advertising

49

An advertising platform for artists that uses blockchain technology to smooth out the payment process. ArtPro is building a DApp on Ethereum that will allow artists to sell their digital work directly to their fans.

47

A new type of advertising where companies pay to have their ads appear in live videos on platforms like Facebook. The company is also building a platform to help users monetize those videos, allowing users to sell ad space on their own behalf.

46

A two-sided marketplace for ads, designed specifically for blockchain and cryptocurrencies, and backed by Y Combinator. The platform will allow publishers and advertisers to sell digital advertising at an auction, then use smart contracts to facilitate payment.

46

An advertising platform that works to make ad buying more transparent and transparent, with a focus on helping advertisers make more informed decisions.

44

A system for creating and managing social campaigns for advertising, marketing, and sales.

41

A map of New York that acts as a digital billboard, providing advertising and location-based services. It was one of the winners of the NYC Tech Challenge.

39

A startup that’s building a platform to better understand the efficacy of different digital advertising formats

33

Wix wants to be the “Facebook for small business owners”, connecting small businesses with a network of experts and allowing them to build their own custom pages and use Facebook’s advertising platform.

32

An alternative to the pay-per-click model of web advertising that’s based on a subscription model rather than a pay-per-click scheme. It’s pitching itself as a way for both marketers and consumers to get the information they want.

28

This startup is building an advertising platform for influencers that allows brands to deal directly with influencers.

26

A “social network for real estate agents”, an advertising platform for them to promote their services, and a social network for buyers.

26

A platform that automates the process of doing social media advertising. It uses AI to match ads to consumers based on their interests on Facebook, Instagram, and Twitter.

25

A SaaS platform for digital advertising, which allows advertisers to manage their budgets and deliver more personalized ads by understanding the intent of the consumer. The startup says they have $5-6k in revenue since launching in May.

24

An advertising platform for app developers. The startup uses AI to figure out which ads are most effective for a specific user.

24

A startup that helps small businesses get more out of their social media advertising. Currently has a working prototype and aims to close a seed round and launch in early 2020.

21

Idea: A startup in the UK that is building a platform that helps make it easy for businesses to pay for online advertising using cryptocurrency.

20

An advertising-focused startup that helps brands better target potential customers. It has raised $2.5 million in funding.

17

An AI-based startup that lets you listen to your favorite songs without any advertising. However, the company has not yet launched any products or services.

17

A company that sells photos taken by its users to other companies like Coca Cola, Microsoft, etc., for use in advertising.

17

A digital advertising platform that serves as an intermediary between publishers and advertisers. The startup takes a 30% commission from ads sold.

16

A way for companies to create and store data about their customers, so they can be targeted with personalized advertising.

15

The company’s goal is to “put the attention economy to work for people, not for advertising.” Or, as they put it: “Imagine a world where the people who you want to be connected to are the ones who know you best – your friends – not the people who pay the most.”

13

A startup where companies can buy and sell advertising on Facebook.

11

A platform that helps small businesses manage their online advertising campaigns, with a focus on getting more people to sign up for email marketing lists. They charge $239 per month.

9

An advertising company that provides a platform for publishers, brands and non-profits to advertise on social media platforms.

6

Idea: A way to buy TV advertising through Facebook Messenger

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Idea: A startup that wants to bring the same kind of advertising tools that have become standard for desktop to mobile, and allow marketers to bid and test ads in real time

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Idea: A startup that helps brands and agencies plan out their Instagram marketing strategies. The founder is a former head of marketing at Instagram (who worked on its mobile app) and says that brands still have a hard time figuring out how to adapt their advertising to the platform.

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Idea: An automated platform for “in-app” marketing and advertising. Essentially, the startup lets brands advertise inside of other apps, and then track whether those ads successfully inspired users to install the sponsored app.

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A startup that provides targeted advertising opportunities for businesses through a large database of local businesses and customers’ social media profiles. The startup aims to reduce advertising costs and increase ROI for businesses.

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iewhut is building a marketplace for influencers. The startup connects brands with influencers, who vouch for products in native advertising format. So far they have over 1,000 influencers and their homepage has over 1,600,000 followers.

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